friends about it but would also post images, autographs, and videos that
they took at the event on their own social channels. The average Facebook
user has 338 friends, so if each of her fans shared those images she could
potentially reach up to 1,014,000 people. Fans would go out and spread the
word for her. They’d tell all their friends and social connections, “I love
Taylor Swift!” or “I just got this awesome photo or autograph.”
Taylor still makes time for events like this. She attends fans’ birthday
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