Existence: many people are completely unaware of the concept of copyright.
Importance: acknowledgement of the existence of copyright is worthless if people do not appreciate its value.
Consequences: the audience must be made to understand both the deleterious effect of infringement on creativity, and the punitive consequences to themselves.
The target audience:
Local industry players – if the IP industries do not fight for their intellectual property rights because they lack understanding of how copyright can help them, there is no lobby interest to support copyright development. Education in copyright issues for industry participants is therefore an essential component of a strong copyright regime.
