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Product testing and analysis



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İT 019 HƏBİBOVA ÜLVİYYƏ\' İNGİLİS DİLİ\' SƏRBƏST İŞ

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Product testing and analysis. In routine product testing and product analysis results can be reported using official or informal standards. It can be done to increase consumer protection, to ensure safety or healthiness or efficiency or performance or sustainability of products. It can be carried out by the manufacturer, an independent laboratory, a government agency, a magazine or others on a voluntary or mandated basis.
The process of standardization can itself be standardized. There are at least four levels of standardization: compatibility, interchangeability, commonality and reference. These standardization processes create compatibility, similarity, measurement, and symbol standards. There are typically four different techniques for standardization

Simplification or variety control


Codification
Value engineering
Statistical process control.
Types of standardization process:
Emergence as de facto standard: tradition, market domination, etc.
Written by a Standards organization:
in a closed consensus process: Restricted membership and often having formal procedures for due-process among voting members
in a full consensus process: usually open to all interested and qualified parties and with formal procedures for due-process considerations
Written by a government or regulatory body
Written by a corporation, union, trade association, etc.
Agile standardization. A group of entities, themselves or through an association, creates and publishes a drafted version shared for public review based on actual examples of use.
Effect - Standardization has a variety of benefits and drawbacks for firms and consumers participating in the market, and on technology and innovation.
Effect on firms - The primary effect of standardization on firms is that the basis of competition is shifted from integrated systems to individual components within the system. Prior to standardization a company's product must span the entire system because individual components from different competitors are incompatible, but after standardization each company can focus on providing an individual component of the system. When the shift toward competition based on individual components takes place, firms selling tightly integrated systems must quickly shift to a modular approach, supplying other companies with subsystems or components.
Effect on consumers - Standardization has a variety of benefits for consumers, but one of the greatest benefits is enhanced network effects. Standards increase compatibility and interoperability between products, allowing information to be shared within a larger network and attracting more consumers to use the new technology, further enhancing network effects. Other benefits of standardization to consumers are reduced uncertainty, because consumers can be more certain that they are not choosing the wrong product, and reduced lock-in, because the standard makes it more likely that there will be competing products in the space. Consumers may also get the benefit of being able to mix and match components of a system to align with their specific preferences. Once these initial benefits of standardization are realized, further benefits that accrue to consumers as a result of using the standard are driven mostly by the quality of the technologies underlying that standard. Probably the greatest downside of standardization for consumers is lack of variety. There is no guarantee that the chosen standard will meet all consumers' needs or even that the standard is the best available option. Another downside is that if a standard is agreed upon before products are available in the market, then consumers are deprived of the penetration pricing that often results when rivals are competing to rapidly increase market share in an attempt to increase the likelihood that their product will become the standard. It is also possible that a consumer will choose a product based upon a standard that fails to become dominant. In this case, the consumer will have spent resources on a product that is ultimately less useful to him or her as the result of the standardization process.
Much like the effect on consumers, the effect of standardization on technology and innovation is mixed. Meanwhile, the various links between research and standardization have been identified, also as a platform of knowledge transfer and translated into policy measures (e.g. WIPANO). Increased adoption of a new technology as a result of standardization is important because rival and incompatible approaches competing in the marketplace can slow or even kill the growth of the technology (a state known as market fragmentation). The shift to a modularized architecture as a result of standardization brings increased flexibility, rapid introduction of new products, and the ability to more closely meet individual customer's needs. The negative effects of standardization on technology have to do with its tendency to restrict new technology and innovation. Standards shift competition from features to price because the features are defined by the standard. The degree to which this is true depends on the specificity of the standard. Standardization in an area also rules out alternative technologies as options while encouraging others.

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