UNDERSTANDING THE TALENT- STRATEGY FRAMEWORK……………… 12
YAHOO! CASE STUDY………………………………………………………………. 16
DISCUSSION QUESTIONS…………………………………………………………... 21
FIVE LESSONS FOR ANY ORGANIZATION……………………………………... 44
SNAPSHOT PROFILES OF PARTICIPANTS……………………………………... 50
HRCI CERTIFICATION: YOUR PROFESSIONAL EDGE……………………… 64
SOCIETY FOR HUMAN RESOURCES MANAGEMENT………………………... 67
SHRM FOUNDATION………………………………………………………………... 70
OVERVIEW
Introduction
Profile of Yahoo! Inc.
Yahoo! Inc. provides Internet services to users and businesses through the Yahoo! Network, and a range of tools and marketing solutions for businesses in the Unites States and internationally. It offers an array of communications services, including mail, messenger, calendar, chat, greetings, clubs, and photos; and various commerce services, such as shopping, auctions, finance, and travel; as well as content and media-programming services in various areas, including sports, music, movies, news, and games through partnerships with various content providers.
In addition, the company provides a range of personalized information on wireless devices, including wireless phones, two-way pagers, and personal digital assistants. Yahoo! also offers a range of services for businesses and enterprises, including Corporate Yahoo!, an information- portal solution that enables companies to communicate and interact directly with their employees, customers, and shareholders; Yahoo! Broadcast Services provides Internet audio and video streaming solutions for corporate and consumer communications; and Yahoo!'s Small Business services enable small businesses and professionals to establish and grow a business presence
Profile of Yahoo! Inc.
with various Yahoo! services, as well as Yahoo! Fusion Marketing that unites its media, e-commerce, direct marketing, broadcast, and communication tools. Yahoo! also has strategic alliances with SBC Communications, Inc.; BT Group plc; Rogers Cable, Inc.; and Verizon Communications, Inc. The company was founded by David Filo and Jerry Yang in 1994, and it is headquartered in Sunnyvale, California.
Yahoo! has approximately 8,700 employees worldwide, and earned revenues of $3.6 Billion in 2004, up from $1.6 Billion in 2003. During the same period, net income rose from $238 Million to $840 Million. Additionally, Yahoo!’s balance sheet grew from $5.9 Billion to $9.2 Billion.
Discussion Guide
dialog about the effectiveness of talent-management practices in your own organization.
Wayne Cascio, Ph.D., is recognized as one of the foremost experts in the field of human resource management. He recently became the first HR leader to receive an honorary doctorate degree from the University of Geneva, Switzerland for his teaching and research in the HR field. Wayne has consulted with more than 150 organizations on six continents, and has written 21 books, including best-selling texts on HR management. Currently he serves on the the Boards of Directors of CPP, Inc., the Academy of Management, and the SHRM Foundation.