| Ongoing social engagement
If you’re in ecommerce, to attract Millennials, you simply must be active on all social media
platforms, especially those that are based on images, such as Instagram and Pinterest. How
else can you get people to view your products? Millennials use these social media sites with
the intent on viewing images and in essence, “window shopping” so this is where your
products and attractive imagery need to be.
Clear path to purchase
UK retailers, for example, are adjusting their customer service strategies to provide a better
customer experience for Millennials and other shopper demographics. It is pointless to invest
huge amounts of money in a series of digital marketing channels to attract shoppers to your
website, only to have customers take a couple of clicks around your site and then leave
because they couldn’t find what they were looking for or didn’t understand a specific
product.
It is imperative that your website allows you to engage with your online customers and that
these same customers have a clear path to purchase and a smooth checkout process. Whether
that comes in an attractive, easy-to-navigate website, or real-time assistance, it should be easy
for shoppers to, well shop!
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