Another way to stay ahead of the game is to optimise the way in which you interact with
customers over their mobile devices. Not just Millennials, but most people these days spend
an increasing amount of time on their smartphones (mobile usage in the UK alone increased
Having a live assistance – whether that’s live video or live chat – that works well on mobile
is extremely beneficial. Live video is the perfect tool to make your site more hospitable. It
engages your customer by inviting them to talk to an assistant face-to-face, giving them a
more personal service and making them feel valued. Customers can actually see the person
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they’re talking to, ask for help with form filling, seek advice, make inquiries and share
screens to co-browse the website and go through the check-out process. The communication
between consumer and retailer becomes a dialogue – much like a conversation you’d have in
store.
Live video assistance is a huge growth area. If you haven’t seen it yet on a website, it is only
a matter of time before you do.
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