K atie c ouric

Analyzing the Metrics
When I run page like ads my rule is domestic should cost no more than ten
cents per page like (the lowest I have generated is five cents) and
worldwide no more than a penny per page like (the lowest I have generated
is $0.004). But that’s my personal standard and the level of performance
I’m trying to achieve. I recommend setting your own threshold. Some
people may not get that performance based upon their quality of content,
and other people may do better. Test and see what works.
If you’re using the strategy of making content go viral, my rule is that if
your cost per share (CPS) is at fifty cents per share, you’re doing OK—
anything above that is a sign your content isn’t resonating with your core
audiences. Anywhere below a CPS of thirty cents means you’ve got great
content, and a CPS of ten cents is rock star status. You can find your CPS
by customizing your view in Facebook Ads Manager.
For more info on the basics of the Facebook Ads Manager,
please visit 
www.optin.tv/fbtutorials
.

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Always see how far you can push your performance. One mistake I
often see people making is that they think, “Oh, it’s giving me thirty cents
per share. I guess that’s what I have to pay for it.” Instead of settling for that
price, try to drive down the cost and increase the performance as much as
possible. Don’t get lazy; push the envelope.
Test and Learn
We’ll be covering the importance of this more in depth in 
chapter four
, but
the most vital aspect of this system is 
learning
. You’ve got to understand
why something works versus why it didn’t. Otherwise, you’re not getting
smarter. If you don’t think about it, then you could end up testing thousands
of variations and not generating the performance you want. Don’t waste
your time. Analyze the data and learn. All this testing and learning is
extremely valuable to developing your short- and long-term content
strategy, which will drive organic growth.
If you do so, you’ll surely be rewarded. Once you start to leverage
intelligence from testing, your real growth with people who share your
content becomes exponential. Magician and social media entrepreneur
Julius Dein, who generated more than fifteen million followers in fifteen
months, is a testament to this fact. He says,
You got to work up the ladder. It takes you some time to hit step two
and step three, but then it multiplies fast. When I hit a million likes,
I was like, “Bloody hell, that took me so long to get to a million.”
Then I hit two million in a matter of weeks. And it was the same
process on Instagram. I hit my first million only two months ago,
and now I’m already almost at three. I bet you getting to four, five,
and six million will be even faster.
Building your following takes time, effort, and money, but think of
those ROIs. Think about the validation and credibility that will be coming
your way. Have this in mind with each creation and ad-set duplication—

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you’ll be one step closer to expanding your audience and reaching your
dreams.