K atie c ouric

Quick Tips and Recap
• Growth is slower on Instagram than on Facebook. Be patient and
consistent over time. Gaining twenty-five thousand to thirty
thousand followers a month is a lot.
• Your network is everything. Find engagement groups and people
selling power likes. There are also a ton of Facebook groups that
offer shout-out for shout-outs (s4s) and engagement group
opportunities.
• Use the Explore page to get discovered.
• Get high-profile accounts (those with a larger number of followers
and those who have been on the platform for a long time) to like,
comment, mention you, and repurpose your content.
• Encourage people to tag you in your posts. Even incentivize them
with a follow back.
• The caption is everything when it comes to naturally encouraging
engagement.
• If you are a brand, use visual and behind-the-scenes moments on
this platform.

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• Target smaller influencers first and work your way up.
• Currently time spent with an individual piece of content on
Instagram is very short. Although with the launch of IGTV, IG is
trying to change that behavior.
• Let your content be the end goal.
• Use the platform to help you attract influencers that influence your
target influencer.
• Instagram can be of great use to local businesses because of the off-
line experiences it promotes.
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1
 “Number of Daily Active Instagram Users from October 2016 to September 2017 (in Millions),”
Statista, 
https://www.statista.com/statistics/657823/number-of-daily-active-instagram-users
.
2
 Khalid Saleh, “Social Media Engagement—Statistics and Trends,” 
Invesp
(blog),
https://www.invespcro.com/blog/social-media-engagement
.

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