K atie c ouric

Two-Way Conversations
YouTube offers people a community and a place to go and speak with
others. One of the biggest differences between the success of social stars
and traditional movie or television stars is that the social content creator is
perceived like they’re talking to their friends, while the movie or television
star is more distant. A social star is inspirational, while a movie star is
aspirational.
Ranta explains that when you’re a vlogger or a personality, there’s a
preexisting expectation that the audience is watching someone who could
potentially be their friend or interact with them. The audience loves the idea
that they can be mentioned in a comment. Some reasonably big creators do
have one-way conversations—like basic how-tos or Vivo channels.
However, those work because they’re enjoyed more like television, where
comments are less important. But if your goal is to be a YouTube
personality or a host, then the two-way conversation is vital. You should be

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talking to your audience, making them feel included as if they’re your
friends.
Passion and Knowledge
Ranta shares that you’re doing the wrong thing if you don’t love what
you’re talking about. People who succeed on this platform are extremely
passionate about the topics of their videos. And since there’s such an open
market, there’s an audience for almost everything, as long as you’re
creating cool content.
There are some deep cultures online. For example, if you’re into
superheroes or comic books, there are a lot of fanatics out there. You must
really know what you’re talking about to make a channel like that work.
Ranta explains that if you’re someone who goes home and thinks, “Marvel
stuff is popular. I’ll be a Marvel commentator,” but you’re not actually an
expert, people will smell your inauthenticity immediately and the content
will flop.
Make sure that you’re knowledgeable and passionate about the topic
you discuss on your channel. This authentic passion is what people respond
positively toward. Plus, you’ll enjoy learning everything about something
you love. It will help you stay motivated and give you fuel to put in the
necessary effort to create a channel that thrives.