Profesionālā maģistra studiju programma

List of literature

1. 
   Collins, James C. Good to Great. New York: HarperCollins, 2001
   
2. 
   David, Fred R. Strategic Management: Concepts. 7th ed. Upper Saddle River: Prentice-Hall,
   

1999.

3. 
   Kalve, Ieva. Apseglot pārmaiņu vējus. Rīga: Turība, 2005.
   
4. 
   Ķeniņš-Kings, Gundars. Roku rokā: Ātrāk, augstāk un stiprāk! Rīga: Biznesa partneri, 2002
   
5. 
   Ķeniņš-Kings, Gundars. Saimnieciskie apsvērumi Latvijas tālākai izaugsmei. Rīga: Biznesa partneri, 2004.
   
6. 
   Pētersons, Andris un Pavāre, Lolita. Korporatīvā sociālā atbildība. Rīga: Turība, 2005.
   
7. 
   Rifkins, Džeremijs. Jaunās ekonomikas laikmets: Kāpēc jūs tērējat vairāk, bet jums pieder mazāk. No angļu val. tulk. Evita Krastiņa = Age of Access. Rīga: Jumava, 2004.
   
8. 
   Timmons, Jeffry A., Spinelli, Stephen. New Venture Management: Entrepreneurship in the 21st Century. 6th ed. New York: McGraw-Hill, 2004.
   
9. 
   Journal: EBS [Estonian Business School] Review, articles on experience of Baltic states.
   
10. 
    Journal: The Economist, special supplements on important topics.
    
11. 
    Journal: The Harvard Business Review, special articles on latest notions in enterprise management.
    

SCIENTIFIC METHODOLOGY AND RESEARCH METHODS

Doctoral study programme "Communication Management"

Designed by Dr. phil., Prof. Mārtiņš Boiko, Riga Stradins University,

Dr. phil., Assoc. Prof. Andris Vilks, Riga Stradins University

Aim – to study in depth the main aspects of scientific methodology; create an understanding of approach and set of methods applied in modern day communication research, on choice of methods and determination of goals of the research as well their thematic relationship.

Preliminary knowledge – sociology, psychology, pedagogy, social anthropology or culture studies.

Objectives – 1) acquire empirical and rational methodology in scientific research, essence of scientific argumentation and specifics of hermeneutic approach; 2) provide doctoral students the methodological arsenal necessary for writing the doctoral thesis; 3) provide an insight on the variety of methods thereby providing the methodological basis for further research work.

Obligatory requirements – three regular tests of the form and type determined by the teacher..

Scope – corresponds 6 credit points (CP) or 240 academic hours including contact hours (in accordance to the study plan) and independent studies

Final examination – exam.
Content of the study course

1. 
   Essence of methodology. Mutual relations of theories and methods.
   
2. 
   Subjective dimension in scientific research.
   
3. 
   Contextual and formal elements in scientific methodology.
   
4. 
   Empirical tradition in science. Classical empirics, positivism, pragmatism.
   
5. 
   Rational (theoretical) tradition in science. Scientific concepts and their types, scientific judgements and specifics of their construction.
   
6. 
   Inductive and deductive conclusions in science; the role of analogical conclusions in science. Specifics of construction of scientific conception.
   
7. 
   Quantitative and qualitative methods and their correlation.
   
8. 
   Qualitative content analysis.
   
9. 
   Interviews and their types.
   

List of literature

1. 
   Bonevac D. Deduction. Blackwell Publishers, 2002.
   
2. 
   Boole G. Laws of Thought. Prometheus Books, 2003.
   
3. 
   Eemeren F. Systematic Theory of Argumentation. Cambridge, 2003.
   
4. 
   Fogelin R. Understanding Arguments. Harcourt College Publishers, 2001.
   
5. 
   Goldfarb W. Deductive Logic. Hackett Publishing Company, 2003.
   
6. 
   Hacking I. An Introduction to Probability and Inductive Logic. Cambridge University Press, 2001.
   
7. 
   Kroplijs A., Raščevska M. Kvalitatīvās pētniecības metodes sociālajās zinātnēs. Rīga: RaKa, 2004.
   
8. 
   Kūle M., Kūlis R. Filosofija. Rīga, 1998.
   
9. 
   Kvale St. Interviews: An Introduction to Qualitative Research Interviewing. Thousand Oaks (CA) a. o.: SAGE Publications, 1996.
   
10. 
    LePore E. Meaning and Argument. Blackwell Publishers, 2003.
    
11. 
    Philosophical Dimensions of Logic and Science. Kluwer Academic Publishers, 2003.
    
12. 
    Pinto R. Argument, Inference and Dialectic. Kluwer Academic Publishers, 2001.
    
13. 
    Stewart A. The Ethnographer's Method. Qualitative Research Methods, vol. 46. Thousand Oaks a.o.: SAGE Publications, 1998.
    
14. 
    Symon G., Cassell C. Qualitative Methods and Analysis in Organizational Research: A Practical Guide. London a.o.: SAGE Publications, 1998.
    
15. 
    Toulmin S. Uses of Argument. Cambridge University Press, 2003.
    
16. 
    Vedins I. Loģika. Rīga, 2000.
    
17. 
    Vilks A. Ievads loģikā. Rīga, 2003.
    

FOREIGN LANGUAGE

Doctoral study programme "Communication Management"

Designed by Dr. paed., Assist. Prof. Ineta Lūka, School of Business Administration Turiba
Aim – develop the foreign language vocabulary and terminology base in the field of communication management thereby preparing the doctoral student for gathering and processing information in a foreign language, as well as develop the doctoral students foreign language skills demonstrating one’s knowledge and opinions in presentations and conferences and also by writing publications and articles in foreign language.

Preliminary knowledge – good general knowledge of English/German and preferably good knowledge of business English/German.

Objectives – develop the necessary foreign language vocabulary in the field of communication management; consolidate writing skills in foreign language; in depth study of theoretical literature on one’s research topic, acquire conference speech skills; practical exercises in explaining facts, justifying one’s opinion and persuading listeners; develop skills of writing research papers in formal style, writing publications and annotations.

Obligatory requirements – two regular tests of the form and type determined by the teacher.

Scope – corresponds 2 credit points (CP) or 80 academic hours including contact hours (in accordance to the study plan) and independent studies.

Final examination – exam.

.

Content of the study course

1. 
   Specific terminology used in the field
   

Specific terminology used in the field of communication and management science.

Acquisition and expansion of one’s vocabulary base.

Home reading in the chosen field of research.

Narrating the information gathered. Expressions and phrases used for narration.

Citing written facts.

Business documentation.

2. 
   Conference, meetings and presentation speeches.
   

Layout of the paper, linking phrases.

Narrating facts. Expressing and justifying opinions.

Conducting meetings, conferences and seminars.

Discussions, chairing discussions.

Making a presentation.

3. 
   Research articles.
   

Lexis and phrases for compiling texts.

Test compiling tools: topicality of the research, aims, objectives, hypothesis, methodology, examples, comparison of facts etc.

Style of scientific research papers.

Review and summary.

List of literature

1. 
   Aspinall, Tricia; Capel, Annette. Advanced Masterclass CAE. Oxford : Oxford University Press, 2000.
   
2. 
   Baines, Paul; Egan, John; Jefkins, Frank. Public Relations: Contemporary issues and techniques. Amsterdam et al.: Elsevier Butterworth Heinemann, 2004.
   
3. 
   Bivins, Thomas H. Public relations writing: The essentials of style and format. 5th ed. New York: McGraw Hill, 2005.
   
4. 
   Buscha, Anne; Linthout, Gisela. Geschaefts Kommunikation: Verhandlungssprache: Deutsch als Fremdsprache: Kursbuch und Cassette. Ismaning: Hueber, 1997.
   
5. 
   Conlin, Christine. Unternehmen Deutsch: Lehrwerk fuer Wirtschaftsdeutsch: Lehrbuch. Neubearb. Stuttgart: Ernst Klett International, 2000.
   
6. 
   Eismann, Volker. Wirtschafts-Kommunikation Deutsch. Bd. 1. Berlin et al.: Langenscheidt, 2000.
   
7. 
   Goodale, Malcom. The Language of Meetings. Language Teaching Publications, 1987.
   
8. 
   Haines, Simon. New First Certificate Masterclass. 7th impr. Oxford: Oxford University Press, 1998.
   
9. 
   Hamp-Lyons, Liz; Heasley, Ben. Study Writing: A Course in Written English for Academic and Professional Purposes. Cambridge University Press, 1987.
   
10. 
    Harris-Leonhard, Barbara. Discoveries in Academic Writing. 1st ed. Thomson & Heinle, 1999.
    
11. 
    Hicks, Wynford. English for Journalists. 2nd ed. London, New York: Routledge, Taylor & Francis Group, 1998.
    
12. 
    Miebs, Udo; Vehovirta, Leena. Kontakt Deutsch: Deutsch fuer berufliche Situationen: Videosprachkurs fuer Wirtschaftsdeutsch. Berlin et al.: Langenscheidt, 1997.
    
13. 
    Powel, Mark. Presenting in English: How to give successful presentations. Language Teaching Publications, 1997.
    
14. 
    Reimann, Monika. Grundstufen-Grammatik fuer Deutsch als Fremdsprache: Erklaerungen und Uebungen. 3. Aufl. Max Hueber Verlag, 2000.
    
15. 
    Sachs, Rudolf. Deutsche Handelskorrespondenz: Der Briefwechsel in Export und Import. 2., bearb. und ergaenzte Aufl. Ismaning: Hueber, 1994.
    
16. 
    Smith, Pauline. Writing an Assignment: How to Improve Your Research and Presentation Skills. How To Books, 1998.
    
17. 
    Захарова Е.В., Ульянищева Л.В. Public Relations and Advertising in Close-Up: Для студентов высших учебных заведений. Москва: Импе-Паблиш, 2004.
    

CONTEMPORARY COMMUNICATION THEORIES

Doctoral study programme "Communication Management"

Designed by Dr. phil., Assoc. Prof. Ainārs Dimants, School of Business Administration Turiba

Aims – to acquire communication and mass communication theories necessary for analysis of business communication and post Soviet Latvian transformation at the macro (global communication structure in the society), mezzo (mass media) and micro (organisation) level..

Objectives – acquire an overview of historical and cultural sources and theoretical approach traditions of communication theories as well as get acquainted with the dominant theories; turn to the in depth application of functional structural system theory and economic theory in communication science.

Scope – corresponds 4 credit points (CP) or 160 academic hours including contact hours (in accordance to the study plan) and independent studies.

Final examination – exam.
Content of the study course

1. 
   Concept of communication and communication process. Communication theories in the social and humanitarian science context.
   
2. 
   Process schools (action, system and persuasion theory, group and net theory) versus semiotics.
   
3. 
   System theory versus economic theory.
   
4. 
   Functional structural system theory.
   
5. 
   N. Luhmann’s “The Reality of the Mass Media”.
   
6. 
   Four media theories: Authoritarianism, Liberalism, Communism and Social Responsibility.
   

List of literature

1. 
   Becker G.S. An Economic Approach to Human Behavior. University of Chicago Press, 1977.
   
2. 
   Bentele G. et al. (Hrsg.). Lexikon Kommunikations- und Medienwissenschaft. Wiesbaden: VS Verlag für Sozialwissenschaften, 2006.
   
3. 
   Berger C.R., Roloff M.E., Roskos-Ewoldsen D. (eds.). Handbook of Communication Science. 2nd ed. Sage Publications, 2009.
   
4. 
   Brikše I. (red.). Informācijas vide Latvijā: 21. gadsimta sākums. Rīga: Zinātne, 2006.
   
5. 
   Craig R.T., Muller H.L. (eds.). Theorizing Communication: Readings Across Traditions. Sage Publications, 2007.
   
6. 
   Davenport T.H., Beck J.C. The Attention Economy: Understanding the New Currency of Business. Harvard Business School Press, 2001.
   
7. 
   Dimants A. Augsts lidojums un sapīšanās uz zemes [Recenzija par Sandras Veinbergas grāmatu „Masmediji: Prese, radio un televīzija”]. Akadēmiskā Dzīve (2006), Nr. 43.
   
8. 
   Dimants A. Latvijas masu mediju nākotne paplašinātajā Eiropā. Jundzis T. (red.). Latvija Eiropā: nākotnes vīzijas: Rakstu krājums. Rīga: LZA Baltijas stratēģisko pētījumu centrs, 2004.
   
9. 
   Dimants A. Redakcionālā autonomija kā korporatīvā sociālā atbildība mediju uzņēmējdarbībā. Akadēmiskā Dzīve (2008), Nr. 45.
   
10. 
    Dimants A. The role of Scandinavian investments for the re-integration of Latvian media in the North/Central European model of media system. Informacijos mokslai (2008), Vol. 47. http://www.leidykla.eu/mokslo-darbai/informacijos-mokslai/informacijos-mokslai-2008-47-tomas/.
    
11. 
    Dimants A. Pašcenzūra pret paškontroli Latvijas presē: Mediju pētījuma atklājumi. Valmiera: Vidzemes Augstskola, 2004.
    

1. 
   Fengler S., Russ-Mohl S. Der Journalist als “Homo oeconomicus”. Konstanz: UVK, 2005.
   
2. 
   Fiske J. Introduction to Communication Studies. Routledge, 1990.
   

12. 
    Franck G. Ökonomie der Aufmerksamkeit. München / Wien: Hanser, 1998.
    
13. 
    Griffin E.A. First Look at Communication Theory. 7th ed. Irwin/McGraw-Hill, 2008.
    
14. 
    Hamilton J.T. All The News That’s Fit to Sell: How the Market Transforms Information into News. Princeton University Press, 2006.
    
15. 
    Hallin D.C., Mancini P. Comparing Media Systems: Three Models of Media and Politics. Cambridge etc.: Cambridge University Press, 2004.
    
16. 
    Hoskins C., McFadyen S., Finn A. Media Economics: Applying Economics to New and Traditional Media. Sage Publications, 2004.
    
17. 
    Jacobsson E.-M.; Becker L.B., Vlad T., Hollifield C.A., Jacobsson A. The Impact of Market Competition on Journalistic Performance. Paper, presented to the Journalism Research and Education Section of the International Association of Media and Communication Research, Stockholm, July 20-25, 2008.
    
18. 
    Kirchgässner G. Homo oeconomicus: Das ökonomische Modell individuellen Verhaltens und seine Anwenung in den Wirtschafts- und Sozialwissenschaften. Tübingen, 1991.
    
19. 
    Kruks S., Šulmane I. Plašsaziņas līdzekļi demokrātiskā sabiedrībā. LU SPPI; Stratēģiskās analīzes komisija (sast.). Cik demokrātiska ir Latvija: Demokrātijas audits. Rīga: LU Akadēmiskais apgāds, 2005.
    
20. 
    Kruks S., Šulmane I. Plašsaziņas līdzekļi demokrātiskā sabiedrībā. LU SPPI; Stratēģiskās analīzes komisija (sast.). Cik demokrātiska ir Latvija: Demokrātijas monitorings 2005 - 2007. Rīga: Zinātne, 2007.
    

3. 
   Luhmann N. Die Realität der Massenmedien. 2., erweiterte Auflage. Opladen: Westdeutscher Verlag, 1996.
   
4. 
   Luhmann N. The Reality of the Mass Media. Stanford: Stanford University Press, 2000.
   

21. 
    McQuail D. McQuail’s Mass Communication Theory. 5th Edition. Sage Publications, 2005.
    
22. 
    Mediju īpašnieku struktūra un tās ietekme uz mediju neatkarību un plurālismu. Rīga: LMDMC, 2005.
    
23. 
    Noelle-Neumann E., Schulz W., Wilke J. Publizistik. Massenkommunikation. 4. Auflage. Frankfurt a. M.: Fischer Taschenbuch, 2002 (Fischer Lexikon 15495).
    
24. 
    Mierzjewska B.I., Hollifield A.C. Theoretical Approaches in Media Management Research. Albarran A.B., Chan-Olmsted S.M.; Wirth M.O. Handbook of Media Management and Economics. Lawrence Erlbaum Associates, 2006.
    
25. 
    Shepherd G.J.; John J.S., Striphas T. (eds.). Communication as…: Perspectives on Theory. Sage Publications, 2006
    
26. 
    Sjurts I. (Hrsg.). Lexikon Medienwirtschaft. Wiesbaden: Gabler, 2004.
    
27. 
    Veinberga S. Masmediji: Prese, radio un televīzija. Rīga: Zvaigzne ABC, 2005 – pirmā nodaļa “Mediālā komunikācija”.
    
28. 
    Weischenberg S. Journalistik: Theorie und Praxis aktueller Medienkommunikation. Band 1: Mediensysteme, Medienethik, Medieninstitutionen. Opladen: Westdeutscher Verlag, 1992.
    
29. 
    http://aboutmediaecon.blogspot.com/.
    

CONTEMPORARY COMMUNICATION THEORIES

Doctoral study programme "Communication Management"

Designed by Dr., Assoc. Prof. Sergejs Kruks, Riga Stradins University,

Dr. phil., Assoc. Prof. Ainārs Dimants, School of Business Administration Turiba
Aim – to acquire communication and mass communication theories necessary for analysis of business communication and post Soviet Latvian transformation at the macro (global communication structure in the society), mezzo (mass media) and micro (organisation) level.

Objectives – get acquainted with six theories: 1) synergetics affect information creation, storage and transmission processes in multiple channels; 2) Communication pragmatics is psychological oriented theory that is useful for researching organisation’s internal communication taking into consideration mutual relationships between team members; 3) Lacan’s psychoanalysis helps research how the formation of an individual in a smaller team (family) influences communication in the larger team (society) and ascertains how and which unrecognised obsessive tendencies form the businessman’s perception of the world in the public sphere; 4) world semiotics gives an insight of business values, standards and role in the cultivation of public communication for the wider society; 5) functional structural system theory relates to social systems and in particular evaluation of functioning of media systems from the successful communication perspective (chain – problem – function – structure); 6) Rational Choice Theory explains motivations and actions of the author of the communication process from the economic perspective.

Scope – corresponds 4 credit points (CP) or 160 academic hours including contact hours (in accordance to the study plan) and independent studies.

Final examination – exam.