Sophia Bagdoshvili Form 9B

Sophia Bagdoshvili

• Form 9B

• School №118

“Comparative analysis of advertising texts in American and Russian”

• “Comparative analysis of advertising texts in American and Russian”

The object of the research is the advertising text and its basic components in the Russian and American languages, structurally -functional and expressive features of the given languages.

• The object of the research is the advertising text and its basic components in the Russian and American languages, structurally -functional and expressive features of the given languages.

The aim of the research and the solved problems in the work lie in the revealing of functioning specificity of language in advertising.

• The aim of the research and the solved problems in the work lie in the revealing of functioning specificity of language in advertising.

The novelty of the work is in the research of the analysis of structurally -functional construction which can give full representation about such phenomenon as the advertising text, considering not separate components of an advertising discourse but the advertising block as a whole.

• The novelty of the work is in the research of the analysis of structurally -functional construction which can give full representation about such phenomenon as the advertising text, considering not separate components of an advertising discourse but the advertising block as a whole.

The theoretical importance of the work is defined by the complex approach to study the advertising text.

• The theoretical importance of the work is defined by the complex approach to study the advertising text.

The practical importance of the work is that the substantive provisions of the research can be used at schools and high schools

• The practical importance of the work is that the substantive provisions of the research can be used at schools and high schools

CONCLUSION

• The data of the analysis concerning structurally-functional construction of advertising texts both in the American and Russian languages.

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