Pattern workers
Loyal workers
Supported workers
Regular workers
Workers
Candidate
Figure 2 . Internal customer hierarchy14
Figure 2 above shows the internal customer hierarchy. Take a short look at the picture,
Candidate - means the potential employee of the enterprise. In other words, the candidate can operate in the future.
Worker - means a new employee. It is new in business and does not dominate the business.
Regular worker - who is in a constant connection with the workers in the enterprise and the enterprise, has a neutral attitude towards the enterprise.
Supported workers - workers and employees who are satisfied with their jobs belong to this category. They constantly support the effectiveness of the business.
Loyal worker - who is satisfied with the company, but who recommend him around the employees.
Partner workers - Employees who consider the interests of a co-worker as much as their own interests.
What should the board of directors of the enterprise do to achieve internal customer satisfaction?
Supporting, directing and assisting staff instead of sovereignty
To motivate, reward and respond instead of punishing
Instead of forcing workers to work properly,
Give priority to team work, not personal
To create a working environment consisting of workers who believe and trust each other in the institution and etc.
Research shows that greater importance is given to internal customer satisfaction in large companies.
External customer. Customers who purchase the service offered by service businesses and profit from the business are called external customers. The reasons for the existence of the business are directly related to external customers. In other words, satisfaction of foreign customers is one of the main objectives of the business. The customer-based approach, which forms the basis of modern marketing, has driven businesses to be more responsive to their complaints and demands, taking into account customer needs and expectations.
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