*simple to start the business
and easy to dissolve it;
*own all profit
*be your own boss
*make management decisions alone
*pay tax only on personal income
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*unlimited liability : owner is responsible for claims against the firm that go beyond the value of the owners’ ownership in the firm.(car,house...)
*difficulty raising funds for expansion
*often have no one to share the management burden
*suffer from impermanence of the firm
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