Communication to people who aren’t already active and hardest to reach
Maybe you reach these populations through churches
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Planning community events to get people excited, make it fun
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Messaging must be stronger-bridging the gap from schools to home
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Needs to be done through key spokespeople, media, bilingual
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General Ideas
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Convenience leads to success
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YMCA financial aid program for families
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Health fairs successful
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Walking videos for beginners
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Neighborhood wellness teams- focus on overall health-holistic
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Implementation-enforcement, infrastructure, funding
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