Cell phone industry analysis

CELL PHONE INDUSTRY ANALYSIS

by

Joshua Chan

Zhisui Chen

Irene Cormane

Nou Her

Renie Thomas


MGMT 182

May 12, 2006

Introduction

The following report details cell phone industry analysis, which deals with cell phone manufacturers as well as cell phone services. This analysis includes the dominant economic characteristics, Six Forces of Competition (Porter’s Five Forces of Competition), driving forces of the cell phone industry, strategic mapping of company strengths, the ease entry and exit into the cell phone industry, and the overall industry outlook.

Dominant Economic Indicators

1. Market Size:

The cell phone industry is one of the fastest growths besides the Internet. Cell phones have gone through a huge change and its market has expanded globally. Since 1994, the cell phone industry has increased from 24 million to about 182 million in wireless phone and related devices operating in the United States with some 162-million mobile-phone users in the United States alone.

The cell phone market is increasing very fast with today’s ever-emerging technology and innovation in improving cell phones. Today, society is living with advance technology and everyone wants to keep pace with the new technologies. Cell phone industry is growing larger because it has become a necessity. Parents are getting mobile phones for their teens because they want to communicate in case of an emergency and the wireless carriers have made it easy to add users to their existing plans. And carriers are becoming successful in getting parents to expand their plans to include their teens. This increases buyers and increases market size worldwide.