A continuación mostramos el balance general de la empresa donde podremos observar los movimientos financieros de los últimos tres años de la empresa

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2011600188 Eduardo Castillo Figueroa halowars_hop @hotmail.com

2011601618 Jesús García Bravo chuchito_gb@hotmail.com

DATE: 16-05-11
SUBJECT: Study of Hardware Industry


Address 2

History 2

Chronology 3

1980 3

1990 3

2000 4

2010-present 6

Organizational Chart 6

Profiles of leading 7

Financial Analysis 11

Impact 11

Lenovo's commitment to the environment 13

Conclusion 13

Bibliography 14

Addresses key location


1009 Think Place, Morrisville Carolina, North 27560, USA

Phone: 866-45-THINK (866-458-4465)


6 on field Ye Chuang, Haidian District, Beijing 100085, China

Phone: 86-10-5886-8888


151 Lorong Chuan, # 02-01, New Technology Park, Singapore 556741

Phone: 65-6827-1000

Lenovo is a manufacturer of computers, the 4 th worldwide and the largest Asian-Pacific region (2006). Lenovo is an acronym for "Le" (legend) and "novo" (pseudo-Latin for "new"), meaning "New Legend". The company produces desktops, laptops, servers, PDA and cell phone handsfree. It also provides information technology integration and support services, and its QDI unit offers contract manufacturing. The company also provides Internet access through its portal FM365.com. Its headquarters are located in Raleigh, North Carolina, USA, home of IBM's ThinkPad group and Beijing, China. In addition, incorporated in Hong Kong. Currently, 39.6% of Lenovo is owned by public shareholders, 42.4% of Legend Holdings Limited, IBM, 7.9 and 10.1% of Texas Pacific Group, General Atlantic and Newbridge Capital LLC. Because the China Academy of Sciences, a government agency of China, owns 65% of Legend Holdings, effectively the government of that country has 27.5% of Lenovo and therefore the majority shareholder.

The company was founded in 1984 by a group of 11 engineers headed by Liu Chuanzi in Beijing as Legend Group Ltd and New Technology Developer Incorporated. The said company was incorporated in 1988 in Hong Kong. The company has become the largest PC maker in household products and others, which are distributed through its stores around the world.

The company underwent restructuring and was separated into two entities. They were Lenovo and Digital China Holdings Limited. Lenovo became the personal computer manufacturer and distributor Digital China's IT products and services.

In 2005 Lenovo purchased IBM's computer division, which made it the international manufacturer of world's largest computers. Lenovo paid IBM $ 1,270 million consisting of $ 655 million in cash and 600 shares of Lenovo. As a result of the acquisition, Lenovo gained the rights of the lines of products and trademarks such as ThinkVision, ThinkPad, ThinkVantage, ThinkCentre, Aptiva, and NetVista. On May 1, 2005, IBM had 19.9% ​​of Lenovo. 1

1981: IBM PCD introduces its first personal computer: the IBM PC.
1984: IBM PCD introduces its first mobile computer: the IBM mobile PC of 13.5 kilos. With an initial capital of only 200,000 RMB (25,000 USD), the founding president of Lenovo, Liu Chuanzhi, together with 10 partners who share the same ideology and creates the company New Technology Developer Inc. (the predecessor of the Legend Group) funded by the China Academy of Sciences.
1986: IBM PCD introduces its first laptop computer, the PC Convertible, weighing 5.5 k.
1987: IBM PCD introduces the Personal Computer Personal System / 2. Legend successfully implanted the Legend Chinese-character card.
1988: Chinese-character card receives the highest award Legend to national scientific and technological progress of China (National Science-Technology Progress Award). Legend Building Hong Kong.
1989: Creation of Beijing Legend Computer Group Co.
1990: launches the first PC of Legend. Legend goes from being an agent for imported computer products to produce and sell products using their own brand. China Torch Program The program acknowledges and accepts the Legend PC.
1992: IBM PCD introduces ThinkPad, the industry's first notebook with a screen of thin-film transistor (TFT) color of 10.4 inches and a TrackPoint pointing device (red ball). Legend introduces the concept Home PC (personal computer) and desktop PC Home Legend 1 + 1 to enter the market.
1993: Legend enters the Pentium era and created the first PC "586" of China.

Legend establishes a network of computers to use 1 +1.

1994: IBM PCD introduces the industry's first notebook with integrated CD-ROM, the ThinkPad 755CD. Legend is listed on the Stock Exchange of Hong Kong. Formally establishing the division of Legend PC business.
1995: IBM PCD introduces the "butterfly" keyboard. IBM PCD moves from Boca Raton (Florida) to Raleigh (North Carolina). Legend introduces the first server with its own brand.
1996: Legend becomes the market leader in China for the first time. Legend introduces the first Legend brand laptop.

1997: IBM PCD introduces the industry's first notebook with DVD-ROM, the ThinkPad 770. Legend signs an Intellectual Property agreement with Microsoft, the deal more favorable than China closed at this time. Legend launches the first multi-function laser printer.

1998: IBM PCD introduces the industry ThinkLight first device, a small light that illuminates the keyboard ideal for low light environments such as an airplane.
1998: Legend PC manufactures that adds a million. Intel Chairman Andy Grove attends the ceremony and takes the PC for display in the museum's collection of Intel. Legend launches the first Legend Shop.
1999: IBM PCD introduces the first mini-notebook sector, with a weight that is less than 1.3 kilos, standard ports and a keyboard whose size is 95 percent full size. IBM PCD announces its withdrawal from the retail market. IBM PCD introduces the industry's first PC with an embedded security chip. Legend becomes the first PC vendor in the Asia Pacific region and leads the national ranking of the top 100 Chinese electronics companies. Legend launches pioneering Internet PC, with the "One-Touch-to-the-Net", which provides Internet access to millions of PC users.
2000: IBM PCD ships its ThinkPad laptop that has 10 million. Legend shares rise sharply in value and value Legend becomes a constituent of Hang Seng Index, the value of tech flagship of Hong Kong. Legend is among the top 10 PC vendors better targeting systems in the world. Legend is considered "the leading company in the People's Republic of China" at major financial magazines in the world.
2001: An IBM notebook with embedded security chip becomes the industry's first to obtain certification of Trusted Computing Platform Alliance, the industry organization that sets standards for data security. Legend successfully became independent from Digital China Co. Ltd., listed separately on the Stock Exchange of Hong Kong. Yang Yuanqing was named president and CEO of Legend. Legend is the first to introduce the concept of "digital home" and launches accessories-enabling PC.
2002: IBM PCD introduces ImageUltra and Rapid Restore, the first technologies of automatic data recovery in its class. IBM PCD announces outsourcing agreement desktop systems with Sanmina-SCI. Legend introduces its first technological innovation convention, "Legend World 2002," which opens the "technological age" of Legend. Legend introduces its visionary concept for future applications and technology development, the project of collaborative applications and implementation strategies of this type of applications.
2002: Legend's supercomputer, DeepComp 1800, hits the market. This is the first computer in China with 1,000 GFLOP (floating point operations per second) and the fastest in the country for private use. Ranked No. 43 in the Top 500 list of fastest computers in the world. Announcement of the mobile phone joint venture that makes Legend's formal entry into the mobile market.
2003: IBM PCD introduces the industry's first notebook with an extended life battery with standby up to 11 hours. IBM PCD introduces its line of ThinkCentre desktops. IBM PCD introduces Active Protection System, the industry's first notebook with an airbag that protects the hard drive and data in case of occurrence of a system crash. IBM PCD ships its ThinkPad laptop that adds 20 million. Legend announces the launch of its new logo "Lenovo" and prepares for expansion in the international market. Lenovo, based on the collaborative application technology, creates the IGRS working group along with some great companies and the Ministry of the Chinese information industry to promote the establishment of industry standard. Lenovo Lenovo makes the Tech Show 2003 campaign at national level to promote innovation. Lenovo develops DeepComp 6800 in November 2003 with great success. The company ranks number 14 on the global list.
2004: IBM PCD introduces the ThinkCentre ultra portable, no larger than that of a cereal box. IBM PCD introduces the first notebook that incorporates a fingerprint reader. IBM PCD ships its PCs to total 100 million (including desktop and laptop systems). Lenovo becomes the International Olympic partner. China is the first company to become a member of the IOC computers. Lenovo decides to develop the rural market with the launch of the PC series "Yuanmeng" designed for specific urban users. Lenovo and IBM announce an agreement under which Lenovo will acquire IBM Personal Computing Division, its global PC (desktop and laptop systems). The acquisition gives way to a global PC leader first order (the third-most important).

2005: Lenovo completes acquisition of Personal Computing Division of IBM, making this company a new international IT competitor and the third computer supplies company in the world's largest.

2005: Lenovo announces the closing of a strategic investment of U.S. $ 350 million with three major equity firms: Texas Pacific Group, General Atlantic LLC and Newbridge Capital LLC.

2005: Lenovo creates a new Innovation Center in Research Triangle Park, NC, to enable collaboration between customers, business partners, solutions providers and ISVs to create new solutions.

2005: Lenovo Tablet PC features the thinnest, lightest and safest on the market, the ThinkPad X41 Tablet.
2005: Lenovo introduces the first widescreen ThinkPad with embedded wireless WAN technology, the ThinkPad Z60, available for the first time with a titanium cover.
2005: Lenovo becomes the world's largest supplier of PC with biometric support to sell its one millionth PC with integrated fingerprint reader.
2005: William J. Amelio is appointed CEO and President of Lenovo.
2006: Lenovo introduces the first PC dual-core ThinkPad notebook, which improve productivity and increase battery life up to 11 hours.
2006: Lenovo technology gives support to the Olympic Winter Games 2006 in Turin, Italy, with 5,000 desktops, 350 servers and 1,000 notebook computers. Lenovo also offers seven Internet lounges for athletes and Olympic visitors.
2006: The first Lenovo products outside China make their debut in the international market.
2007: Lenovo wins design competition for the Beijing 2008 Olympic Torch with a design called "The Cloud of Promise." The company employed 30 people, including engineers and designers to work for 10 months. It is the main sponsor of WilliamsF1 Team
2007: Lenovo announces it will begin shipping laptops with Linux preinstalled.
2009: Lenovo announces the commercialization of the Ubuntu distribution of Linux pre-installed. Lenovo becomes the official supplier to Vodafone McLaren Mercedes Formula 1
2010: Lenovo begins mass distribution of its first PC all-in-one AIO C300.
2011: NEC to buy Lenovo is the largest company in Asia and the Middle
Organization Chart

Ejecutivos de Lenovo 

LIU Chuanzhi

Chairman of the Board

YANG Yuanqing

Chief Executive Officer


President and Chief Operating Officer


Senior Vice President, Global Services

CHEN Shaopeng

Senior Vice President, Emerging Markets



Senior Vice President, Human Resources

Milko Van DUIJL

Senior Vice President, Mature Markets

HE Zhiqiang

Senior Vice President and Chief Technology Officer


Vicepresidente Ejecutivo del Grupo de Productos IDEA


Senior Vice President and Chief Marketing Officer

Gerry P. SMITH

Senior Vice President, Global Supply Chain

Xiaoyan WANG

Executive Vice President and Director of Information

WONG Wai Ming

Senior Vice President and Chief Financial Officer

Profiles of the leaders

LIU Chuanzhi


Chuanzhi Liu is Chairman of Lenovo Group Limited. Mr. Liu returned to the post of Director in 2009 after having held that position since the company's founding in 1984 until it merged with Lenovo Personal Computing Division of IBM in 2005. Under the management of Mr. Liu, Lenovo, originally known as Legend, a small company that just started, it became the leading PC company in China and then in a global company.

Time magazine has named Mr. Liu one of the "twenty most influential corporate leaders of the world," Forbes has dubbed "the best corporate leader of Asia" and BusinessWeek, one of the "Stars of Asia".

YANG Yuanqing

Director General

Yuanqing Yang is the CEO of Lenovo. He returned to office in 2009 after having been in that position from 2001 to 2005. While serving as CEO, was Chairman of the Board of Lenovo Group Limited. Mr. Yang began working at Lenovo in 1989. Under his leadership, Lenovo was the best-selling PC brand in China since 1997. In 1999, Lenovo was ranked first in PC sales in Asia Pacific (excluding Japan) and has remained in that position since.

Forbes Asia has distinguished Mr. Yang as "Asian Businessman of the Year. He was also named one of the "Stars of Asia" by BusinessWeek magazine


President and Chief Operating Officer, Interim President of Latin America

Rory Read is President and COO of Lenovo Group Limited. Mr. Read is responsible for generating growth, the execution of operations, profitability and performance in a global U.S. $ 16 billion which conducts business in more than 160 countries. Mr. Read also Acting Chairman of the Latin American group, and thus boost the business in all sectors, including global accounts, large, small and medium businesses and end users.

Peter Bartolotta

Senior Vice President, Global Service

Pete Bartolotta is senior vice president of Global Services, Lenovo Group. He leads a global team that is primarily responsible for support, service and maintenance of existing relationships with customers in over 160 countries for PC business of $ 15 + million dollars.

Before assuming this role in July 2009, Mr. Bartolotta served as vice president and chief of staff overseeing the company's president and chief operating officer. In that role he was directly responsible for the implementation and overall implementation of Lenovo Business Management Systems and was a key element in developing and implementing the global strategy of Lenovo.

Before joining Lenovo, Pedro was $ 1,300,000,000 of NCR Corporation, Global Retail product management functions that provide hardware, software and services for retail customers worldwide. He was also Vice President of Operations and Six Sigma in AlliedSignal Turbocharging Systems, where he was responsible for the operations of an organization with manufacturing in 11 countries, employing over 4,000 people and the release of $ 1.4 billion in revenue. Before that, Mr. Bartolotta spent 16 years at IBM Corporation in various management capacities, including director and manager of site operations for the IBM Personal Computer Company in Research Triangle Park, North Carolina. In addition, from 2005-2007, Mr. Bartolotta owned by a real estate development company in Austin, Texas


Executive Vice President of Human Resources

Kenneth DiPietro has served as Vice President of Human Resources. Mr. DiPietro brings to Lenovo more than 25 years of experience in human resources and organizational development. Previously, he served as consultant full time RR. HH. Within the Lenovo executive staff. Most recently, he served as Corporate Vice President of Human Resources Microsoft Corporation. Their tasks were to promote programs and developing strategies to improve recruitment, salaries, benefits, executive development, diversity and workplace culture for Microsoft worldwide.

CHEN Shaopeng

Executive Vice President of Emerging Markets.

Chen Shaopeng is Executive Vice President Emerging Markets and oversees all the business of China, the rest of Asia, Middle East and Africa, including large, small and medium businesses and end users. Previously, he was President of Lenovo Hong Kong, Taiwan and China and Vice President of Lenovo Group. In this role he serves as head of marketing, sales, service and operations throughout China.

Since he joined Lenovo Group in 1993, Mr. Chen was promoted to various leadership positions in sales, marketing and channel management, and always received outstanding results.

Milko Van Duijl

Executive Vice President, Markets Mature

Milko van Duijl is Executive Vice President and oversees all mature markets business in Eastern Europe, United States, Canada, Japan, Australia and New Zealand and Global Accounts, including large, small and medium businesses and end users.

Prior to this position, he was president, Lenovo Europe, Middle East and Africa (EMEA) and Executive Vice President of Lenovo Group. Since May 2005, he held the position of General Manager of Lenovo EMEA and prior to that, Mr. Van Duijl was Vice President of Personal Computing Division IBM EMEA from August 2003 until 1 May 2005 . Under his management, IBM PCD EMEA achieved a significant shift by which increased its market share and generated profitable growth.

HE Zhiqiang

Senior Vice President and Chief Technology Officer

He Zhiqiang (George) is senior vice president and chief technology officer. He is responsible for corporate research and development and supply chain systems (research and development) and supervises the management of research centers of the company in Beijing, China, Raleigh, North Carolina, and Yamato, Japan. Previously, Mr. He was Senior Vice President of Research and Technology and the CEO of Lenovo's corporate Research and Development, during which he made important contributions to Lenovo's R & D initiatives and systems. He joined Lenovo in 1986 after graduating from the Institute of Computing Technology of the China Academy of Sciences with a master's degree in Computer Science.

Liu Jun

IDEA Group Senior Vice President Product

Liu Jun is senior vice president, Product Group, where he oversees product development and portfolio management of the Lenovo product line. Previously, he headed IDEA product line. Before that, he was president of Consumer Business Group and senior vice president of Lenovo Group.

Previously, Mr. Liu served as senior vice president of Global Supply Chain, where he was responsible for global procurement, logistics, fulfillment and sales support, supply planning, strategy and manufacturing operations. Before that, he was senior vice president and COO of Lenovo China, with responsibility for profits and losses and all aspects of the business. Mr. Liu also was the architect of the business model of the PC supply chain. He also held a wide range of leadership positions as head of consumer business in China, research and development, corporate strategy, drive business desktop PC, and Integrated Supply Chain, giving him extensive experience in IT operations, research, development and marketing.


Senior Vice President and Chief Marketing Officer

David Roman is senior vice president and chief marketing officer at Lenovo, responsible for driving all marketing Activities for the global personal computer maker.

Prior to joining method Lenovo, David was vice president of worldwide marketing communications for Hewlett-Packard's Personal Systems Group, responsible for driving advertising, media relations and marketing services. He Was responsible for HP's award winning "The Computer is Personal Again" campaign.

Before HP, David was vice president of Corporate and International Marketing at NVIDIA. Also I have held a number of Different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role WAS vice president of worldwide advertising and brand marketing.

Gerry P. SMITH

Senior Vice President of Global Supply Chain

Gerry Smith joined Lenovo Group in August 2006 as senior vice president of global supply chain, and is responsible for end to end supply chain management that encompasses order management, supply and planning demand, procurement, manufacturing and logistics. It has established a sustainable management structure, with unwavering attention to detail has resulted in a supply chain more agile and effective. Under his leadership, the supply chain has increased customer satisfaction and improved service outcomes while reducing end to end and material costs. For his accomplishments, Mr. Smith won 2009 Supply Chain Executive of the Year at the SCM Logistics World 2009 conference. At the same time, Lenovo won the 2009 Supply Chain Excellence award that applauds innovation and superior performance in managing the supply chain

WANG Xiaoyan

Senior Vice President and Chief Information Officer

Wang Xiaoyan, vice president of Lenovo, was named chief information officer in March 2009. She is responsible for Lenovo's strategy and information technology operations, including all aspects of global IT infrastructure, Lenovo, business application development, support and maintenance and delivery of information services and security. Under the leadership of Ms. Wang, the organization of Information Technology is working closely with internal business partners in the design of Lenovo IT strategies, processes and architecture to support Lenovo's Think, Idea, mature and emerging market segments.

Ms. Wang joined Lenovo in 1994 and has held various positions as chief administrative officer heading corporate functions such as Finance, Human Resources, Information Technology and corporate management. He also directed several technical service organizations Lenovo. Ms. Wang was part of the team that worked on the innovative Lenovo acquisition of IBM's PC business. Prior to Lenovo, he worked in various fields such as engineering R & D, technical service and project management.

WONG Wai Ming

Senior Vice President and Chief Financial Officer

Wong Wai Ming is senior vice president and chief financial officer of Lenovo. Prior to his current position, Mr. Wong was an independent non-executive director of the company since 1999. He has over 15 years’ experience in investment banking and was a member of the sale of the Stock Exchange of Hong Kong Limited.

Mr. Wong holds a Bachelor of Science in Management Sciences, Victoria University of Manchester, UK is a member of the Hong Kong Institute of Certified Public Accountants and the Institute of Chartered Accountants in England and Wales.


Financial Analysis





For the year ended March 31




Non-current assets

Property, plant and equipment




Prepaid lease payments




Construction in progress




Intangible Assets




Investments in associated companies




Deferred tax assets




Available for sale financial assets




Other non-current assets








In May 2005, IBM sold its computer business "ThinkPad" Lenovo Group Ltd., a Chinese producer of personal computers that were previously only sold in China. Immediately after the acquisition of ThinkPad, Lenovo plunged headlong into the global arena. Assuming that would direct a new market to increase sales, Lenovo introduced Western management and sought to remake culturally overnight.

A Chinese company par excellence, who coordinated 2 times per day calisthenics for their workers, Lenovo felt compelled to adopt English as the official language of the company and hired by Dell Computer Corporation to its new CEO. Despite the attempt, instead of creating a confluence of cultures, there were immediate frictions and overflows. The Americans were frustrated by the need of harmony of the Chinese and their inability to make public statements disagreeing. In the absence of sensitivity, the Americans mistook this as a lack of commitment and inability to add value. Shaopeng Chen , president of Lenovo's China operations said: "When we disagree in a meeting, silent, but the Americans assumed we agreed. " The dynamics of the talks appeared to be particularly difficult, given that Americans speak more easily while the Chinese listened most eagerly. His eloquence made ​​the Chinese feel that they are not leaving any room for expression. Read more about the Lenovo case .

In an attempt to streamline operations, Western management 10% cut in overall staff and moved the company's central marketing operations to Bangalore, India. This was especially threatening to Lenovo, given its pride of being essentially China.


What was the impact on end results? The company had serious problems that hurt the market. Its market share fell from 7.8% to 7.3% while the rest of the market continued to grow.

Lenovo currently alternating their headquarters from Paris, Beijing and Raleigh, North Carolina, which seems to have made a better cultural balance. In other words, having learned from their early mistakes, Lenovo is in the process of turning itself into a truly global corporation. Bill Amelio , Lenovo's American CEO, remarked in a 2008 interview: "Inheritance China Lenovo is a very strong part of our global DNA ... Our basic challenge is to take this diversity and make it work for us as a competitive weapon.

Today the Lenovo Company controls 25 % of the Asian computer market. This is mainly due to Lenovo’s ability to sell low-priced computers, but also because of China’s high tariffs on imports. Though the high tariffs help the company grow in its home market, it is not the case anymore. Under the planned-economy system, a company needed a permit to manufacture in China, and if they manufactured in a different place, they had to pay a 45 percent to 50 percent tariff to import their products into China. This meant that companies such as Lenovo, that had permits, were well protected from competition. So when this system did not exist anymore, the companies in china suddenly had to compete with international players in the Chinese market. So in why not try to compete in the global market?

Today the company controls 25% Lenovo's PC market in Asia. This is mainly due to the ability of Lenovo to sell computers at low prices, but also by high tariffs on imports from China. Despite high tariffs help the company grow in its home market is not the case anymore. Under the planned economy, a company needs a permit to manufacture in China, and if made ​​in a different place, they had to pay a tariff of 45 percent to 50 percent on imports of their products in China. This meant that companies like Lenovo, which were allowed, were well protected from competition. So when this system no longer existed, firms in China will soon have to compete with international players in the Chinese market. So why not try to compete in the global market? 5

Lenovo’s Commitment to the Environment
Lenovo is committed to environmental leadership in all of our business activities from operations to product design and recycling solutions. Lenovo's corporate policy on environmental affairs is supported by the company's ISO 14001 certified global environmental management system (EMS), which is key to our efforts to achieve results consistent with environmental leadership and ensures the company is vigilant in protecting the environment across all of our operations worldwide.6

In conclusion we can say that Lenovo is been a revolutionary company that has ventured to sell their products and expand internationally having offices in France and the United States and of course China, where only selling this brand.
Lenovo is currently the 4th. Best PC maker worldwide which demonstrates its high quality and above all the innovation that has put together the best brands of personal computers in the world. Lenovo because of its current progress leads us to predict that will grow and be in the top 5 companies in its sector worldwide.
In conducting the investigation, this was some time ago, wanting to update information, we realized that some of the executives who were earlier times were no longer or some were promoted.Bibliography
1. - http://es.wikipedia.org/wiki/Lenovo

2. - http://www.lenovo.com/lenovo/mx/es/history.html

3. - http://www.lenovo.com/lenovo/mx/es/management.html

4. - http://www.lenovo.com/ww/lenovo/investor_factsheet.html

5. - http://blogicebergconsulting.com/2010/04/18/la-cultura-y-el-resultado-final/

6. - http://www.lenovo.com/social_responsibility/us/en/environment.html

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