Main Function of Sell.Do:
PROJECTS’ OBJECTIVES:
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To have deep analysis of clients
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To make the social plan for the client
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Pitch for client
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To make CMS and Monthly Plan for the client
Project Implementation in Amura:
Report
Execute
PLAN
Process Flow & Allied Tasks:
ASSIGNMENT 1: Study of the Social Media Landscape in Real Estate
Client – Shapoorji Pallonji
Agenda : Sales Pitch
• Introducing Amura
• Case Studies
• Social Media & Real Estate
• Digital Landscape and Online Behaviour
• ORM Audit
• Competitor Analysis
• Content Strategy
• Campaign
• Team
• Commercials
Listen
Social Media Strategy
Discover
Advocate
Engage
Social Media Analysis – Client : SPRE
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4336 likes
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4.6 Stars
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23 reviews
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Hashtages
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#KnowYourLocality around sept 2015
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#GreenHomes Around sept 2015
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Wishing post – Happy Women Day
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Question series around Sept 2015
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Some CSR related posts – eco friendly cleaner
Platforms Available in social media :
SAMPLE : Client name – Shapoorji Pallonji
Below has is the analysis of different social media platform. And we can see that maximum no of hits coming from Twitter.
Competitor Analysis
Share of Voice - Competitors
Platform-wise Followers & Engagement
Client is shown what is its current status in different social media platform? and what the status of competitor.
SAMPLE: A sample is shown in below figure.
Sample Post Analysis of competitor:
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From above it can be concluded that TATA Housing is focus more on CSR activities. Its posts in social media mainly signify that brand more towards the welfare of the society.
2)
Godrej focus more on lifestyle. CSR activities also included.
Website Analysis of clients and compititor :
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Traffic to a particular website can be direct or from other social sites.
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In website analysis we found out the different platform responsible for the flow of traffic to the clients and competitor official website
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And after analyzing the data (shown below) recommendation is gieven to the client.
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And also demographic Analysis is done to know the target audience.
Recommendation to the client: Insights – What We should Do!
• Frequent posting visually attractive creative
• Non Commercial Content
• Facts & Credible Information
• Human Sentiment and Connect
• Nature & Environment
• Community Building Initiatives
• Family time
• Rejuvenation and Discovery
Brand Campaign
Brand SPRE
• Legacy of 150 Years
• Trusted Institutional Values
• Quality Leader
• Innovation in Industry
• Corporate Reputation
• Responsibility towards Community
• Customer Centricity
Campaign Building:
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