Acknowledgements

Regression analysis

EWOM is a result of the importance of online purchasing in the first model. The main purpose of your mother's birth is to consider the ideas of people about this product and the relationships between these ideas and the importance of people's impact on online decision making before online purchasing product. Before buying the product, people's views on this product are taken into account. Some ideas are being said about whether people are persuaded. In addition, analysis of the importance given to people during online purchasing is taken into consideration. The result is that there is a meaningful relationship between people's views on this product and their impact on online shopping before purchasing this product. Also, according to the result, R square affects 0.79%. There was a significant relationship between the results in the analysis.

Model 1 .

The model 2 is based on an analysis of how people around us are affected by online purchasing decision making. Here are four questions as an independent variable in EWOM. Another factor is that they are effective in online purchasing to get in touch with the surrounding people. The result of the analysis is shown below. As a result of the analysis, people around us have a direct impact on our online purchases. Because consumers are influenced by the ideas of people around them when buying the product and refusing the product. People around us can affect our purchasing decisions in a positive and negative manner.

Model 2