Hagan, L. M. (2006). For reputation’s sake: Managing crisis communication. In E. L. Toth (Ed.), The future of excellence in public relations and communication management: challenges for the next generation. Mahwah, NJ: Lawrence Erlbaum Associates.
Shields, D. (1998). DuPont de Nemours (Case Study). In K. R. (Ed.), International Financial Reporting and Analysis: A Casebook. Burr Ridge, IL: Irwin/McGraw-Hill.
Hagan, L. (2011, April). Getting a summer intern? Practice good PR ethics. Bulletin.
Detroit Chapter Public Relations Society of America.
Hagan, L. (2010, March 11). True leadership is needed today, not micro-managing. The
Northville News, and other syndicated Hometown Newspapers. Manuscripts Submitted/Papers Under Review
Hagan, L., & Levens, M. (In Progress). Brand importance and influencers of consumer
decision making. Regional online survey conducted December 2012, continuing data
Impact of Intellectual Contributions Academic Impact
Best paper award:
Yale, R. N. (2012). Construction and Validation of the Narrative Believability Scale (NBS-
22). National Communication Association, New Orleans, LA.
150 Institutions adopted textbook:
Levens, M. (2012).Marketing, defined, explained, applied. Saddle River, NY: Prentice
Hall. Practice/Community Impact
Make-A-Wish Foundation: recruiting, communication, fundraising. (2006-present)
Research Center Impact
Distinguished Fellow and Vision Working Group leader of the Congressionally mandated Project on National Security Reform (PNSR), which will prepare the replacement for the National Security Act of 1947. (2007-2011)
ACC 501, Intermediate Accounting I (in class & online), Walsh College, 2008- 2012
2010: Communication Research Conference, Cedarville, Ohio.
2011: Indiana Department of Health, Organize and illustrate: Maximizing oral
presentation effectiveness. Workshop presented at the Indiana Department of Health Public Health Nurse Conference., Indianapolis, Indiana.
Contracts, Grants and Sponsored Research
Mersha, T., "Facilitating continuous performance improvement." Sponsored by Fulton
County Dept. of Human Services, Atlanta, GA, $28,600. (2007 - 2008).
Mersha, T., "A performance measurement metrics." Sponsored by District of Columbia Department of Human Services, Community Services Division, Washington, D. C. $10,000. (2005).
List any contracts/grants submitted but pending approval
Development Activities/Professional Meetings, Conferences, Seminars Attended
“Symposium for Excellence in Online Education,” sponsored by the Alliance in Online Education, Macomb Community College, Warren, MI, November 6, 2009
“Promoting Student Learning: Diversity and Student Success,” Third Annual Conference in Teaching and Learning, University of Windsor, Ontario, Canada, May 12-13, 2009
“24th Annual Oakland County Economic Forecast,” sponsored by Oakland County Planning and Economic Development Services, Novi, MI, April 30, 2009
“Thriving in Uncertain Times with Cultural Competence,” sponsored by the Asian Pacific American Chamber of Commerce, Southfield, MI, Feb. 18, 2009
Professionally Related Community Activities
Focus Group Moderator, Mutual Housing, Neighborhood Housing Services and First
National Bank. Baltimore, Maryland. (2005)
Task Force Member, City of Baltimore Lead Poisoning Prevention Task Force. (December 1990 - December 1992).
Seminar Organizer, "Financial Planning for Women,” University of Baltimore and the Executive Women's Network. (2004).
External Auditor, Troy Community Schools Parent Teacher Association, 2008 – Present.