Quick Tips and Recap
• LinkedIn is a great platform for B2B targeting, searching for jobs,
and for reaching business-minded people.
• Your level of access to people on LinkedIn,
including those that can
buy your product or give you jobs, is only limited by your ability to
reach out.
• When connecting with others on LinkedIn,
find a way to provide
value. Start with a compliment or something that builds a
relationship first. Don’t sell them your service or product; instead,
offer unique value to them through your product or service.
• Share content on your feed that provides value and starts a
conversation.
Even simple updates, thoughts, and experiences help
you stay at the forefront of people’s minds.
• It’s easier to go viral on LinkedIn than on many of the other business
platforms because any social interaction (a like, comment, or share)
allows your content to be seen by your network and your network’s
network.
• Because
of the level of specificity, especially in the business-to-
business space, the LinkedIn ad platform is one of the most
expensive in social media. On average,
clicks cost anywhere
between about six and nine dollars.
• The type of people that really benefit from the LinkedIn ad platform
include those with large revenue generating B2B deals, products, or
services (i.e., $10K+); those who know the targeting specifics of
their
buyers within organizations; white-collar recruiting; and
higher-education recruiting.
• Use your ads to build credibility and trust. Offer potential clients
something of extreme value.
• A/B test and hypersegment your audience to learn more about them
and the effectiveness of your content.
• It’s vital to change the images you use
in ads to keep them looking
fresh.
• Titles and introductions in ads are important to test because they’re
what people read to see if your ad is worth clicking on.
• Retarget your ads on other platforms such as Facebook, Instagram,
or Google AdWords to maximize your spend.
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1
Tracy Raiteri, “Did You Know That There Are Connection Limits on LinkedIn?” Townsville Social
Media
Marketing, August 31, 2012,
http://townsvillesocialmediamarketing.com/did-you-know-that-
there-are-connection-limits-on-linkedin
.