K atie c ouric

CHAPTER 12
STAYING POWER
ongratulations for making it this far! Now you have a wealth of information
and tools to help you build your audience and syndicate your content to the
world. But the journey doesn’t stop there. I imagine that many of you are
reading this because you have big dreams and goals that you’re trying to
make come true. It’s not about spiraling up, exploding, and disappearing
like a firework. It’s about becoming a guiding star—an entity that people
search for again and again.
You need to become a brand, a name that people know and trust. Joivan
Wade agrees that the most essential way to make a brand persist is by being
trustworthy. Trust is at the core of everything. People need to know what
you stand for, what your values are, what drives you—the mind-set behind
how you create products and services. So let’s examine how you can create
staying power, relevance, and credibility to build a long-lasting and
powerful brand.
It’s Possible
First, you need to know that becoming a relevant household name is
possible. Dream big! Prince Ea explains that a pilot will often take a route
that’s north of the destination; if he flies straight, he’ll land lower than
where he wants to go. He explains that this is a good analogy for work and
life. If we’re too realistic, we wind up pessimistic. But if we shoot for the
moon, we wind up among the stars (exactly where we want to go). Famous

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hockey player Wayne Gretzky always said, “I never skate to where the puck
is; I skate to where the puck is going to be.”
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Go beyond what you think is possible. Envision something greater than
that which you think you can achieve. Prince Ea says that he wants to shake
up the world. You don’t have to know how to do it, but you need to know
that it’s possible. Too many people get trapped because they don’t believe
in their abilities.
He also adds that personal growth must happen before you can have
professional success. When you understand who you are, you’re in a
position to give your gift to the world. And you can’t give something you
don’t have, which is why self-improvement and self-understanding are so
important.