proof in big numbers by getting the content seen online. Because his
content performed extremely well it gave him validation and credibility to
later go into big networks and get big deals.
He explains that you have to prove to
the large channels that your
concept will work. “Create your own buzz and the bees will follow,” says
Wade. When you create something for yourself,
everyone else starts to
show up—there’s an influx and flurry of people that will get behind you and
your ideas.
Wade got millions of views on his digital
skits and shows before he
went to the BBC and showed them that what he created was working. They
gave him a show. He feels that anyone starting their own brand should take
it into their own hands. No one owes you anything, so work hard to make
your opportunities yourself.
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