Marginalized Knowledge: An Agenda for Indigenous Knowledge Development and Integration with Other Forms of Knowledge

Direct marketing

Rowley (1998: n.p) notes that direct marketing is the use of mail, the telephone, or other non-personal contact tools to communicate with or solicit a response from specific customers and prospects. Mail shots and leaflets inserted in professional magazines are often used to promote products. In the case of a library, examples include: special group flyers (club groups, class lists, customer groups, departments, topic groups, etc), e-mail messages to database groups, special sections in websites, and posters in selected spots.