| Public relations and publicity
Public relations, according to Kinnell & MacDougall (1994: 106), are concerned with the relationship between the library and the public. The aim here is to maintain good relations and present the right image to the community. Public relations can be immeasurably enhanced by the attitude of staff in dealing with the users of the library’s services. For instance, a user who is well treated by the staff is likely to go back and recommend the service to others. An important part of public relations is publicity. This term refers to messages conveyed to the public through mass media, but not paid for by the organization. According to Reynolds (2003: n.p), public relations personnel can send press releases, stories, and pictures to the media (newspapers, radio, TV, newsletters and letters) to stimulate publicity. With libraries, the public includes the community, parents, alumni, potential donors, and other influencers and catalysts. Library-vehicle examples include letters to the editor, columns in campus papers or alumni brochures, releases to local papers, TV spots, announcements, notices in professional publications, and so on.
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