Possible paraphrase: A problem–solution message can be used when you need to make a persuasive request. The problem presented will be one that is common to you and the audience, but you will show how that problem can be solved so that the outcome is beneficial for everyone (Rentz & Lentz, 2014, Ch. 9).
Original source:
“The investments announced today, through USDA's Rural Business Enterprise Grant (RBEG) program, promote the development of small and emerging businesses in rural areas. RBEGs may also be used to help fund distance learning networks and employment-related adult education programs. Eligible applicants include local public entities, private non-profit corporations and federally recognized Indian Tribes” (Freeman, 2014, para.3).
