Figure 1. The Print Industries Value Chain
S
takeholders
Stakeholders in the print industry value chain include:
-
Developers of markets: advertising & marketing agencies, research & development agencies and marketing divisions of downstream companies.
-
Originators of content: writers, journalists, photographers, artists, illustrators, and translators.
-
Producers of content: the publishers of books, newspapers and magazines.
-
Packagers of content: printers and paper-makers.
-
Deliverers of the packaged product to the consumer: distributors and booksellers.
-
Suppliers to the sector: Material and equipment suppliers, ITC, HR and Training suppliers.
|
