All the services offered by the company in the service businesses and their easy, quick, expected level of service are calculated in terms of customer satisfaction in service marketing and the value of the customers. The main problem of the research is to investigate the effect of customer satisfaction and accepted value on customer satisfaction and whether this is different for different banks, and if there is a difference, whether this variation varies according to the demographic characteristics of the customers. The main objective of the study is to analyze whether customer satisfaction and accepted value have an impact on customer dependence.
