27,3%
40,3%
64,9%
Diagram 8. Used bank
Forms response graph. Question title: 8. Select your most used bank.
9. Answer the following questions about the service you are using for your bank:
Under the heading of this question, arranged according to the measurement of customer satisfaction, the perceived value is: emotional value ratio (1,2,3,4), quality level (5), social value ratio (6); customer satisfaction value: personnel (7,8), reliability (9, 10), accessibility (11) were measured.
The answers consist of 5 basic options: "Absolutely disagree ”, "Disagree", "Neither agree nor disagree", "Agree", "Absolutely agree". The questions we mentioned are as follows:
1. Bank employees treat to customers intimately
2. Bank officials help in decision-making when buying services
3. Bank employees show strong pressure on sales-marketing
4. I believe the bank will help me when I need it
5. All branches of the bank have the same standards in terms of service quality
6. The Bank's involvement in social projects affects my bank choices
7. Images of bank officials are neat and clean
8. Bank staff is influencing my preference for this bank
9. The Bank's margin of error in general bank transactions is low
10. The Bank's ATM and Mobile Banking services are safe.
11. Branch prevalence and ATMs are sufficient
Consider the analysis of the emotional value ratio (1,2,3,4), quality level (5), social value ratio (6), which are arranged to measure the perceived value level. According to the respondents,
Emotional value level:
Question 1. Bank employees treat to customers intimately
Question 2. Bank officials help in decision-making when buying services
Question 3. Bank employees show strong pressure on sales-marketing
Question 4. I believe the bank will help me when I need it
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