Current Products & Division: High end Injectable Antibiotics in Critical Care Division
Current HQ: Kolkata
Areas covered: Entire Eastern India ( Bihar, Jharkhand, Orrisa, Westbengal, Sikkim and North East India)
Current CTC: 11.85 Lac INR / Anum
Expected CTC: 14.85 Lac
Notice Period : 1 Month
Educational Qualification (Whether full time/part time) : Post Graduate Diploma in Business Management (MBA) , BSc
Reason for change : Relocate to Hyderabad for Family Currently I am working as Regional Business Manager with a team and looking after entire Eastern Region operation.
Before this I have handled the South region including AP and Karnataka based at Bangalore. ATANU MANNA
Mobile : +91 9903026869
SUMMARY OF SKILLS & EXPERIENCE: A result oriented professional with 12 years of qualitative & enriching experience:
A proactive leader and with expertise in strategic planning, market plan execution account management, competitor and market analysis, staffing and targeted marketing.
Proficient in independently designing & implementing marketing & sales strategies.
A skilled communicator with exceptional presentation skills and lead cross-functional teams and establish beneficial relationship.
An Out-of-the-Box Thinker with a proven track record of increasing efficiency, stream lining workflow and creating a teamwork environment to enhance profitability innovatively for reputed business houses.
Leading the performance of team members to ensure efficiency in operations & meeting of targets.
A keen analyst with good Customer Relationship Management skills in dealing with external agencies & internal customers.
Presently working as a Regional Business Manager in Novartis Critical Care.
CAREER OBJECTIVES: To emerge as a top-notch affluent professional who is an asset of the organization and a successful-entrepreneur in truly cutting-edge-industries.
PROFESSIONAL EXPERIENCE :
Currently working with Novartis India Ltd under Sandoz Business Unit in Critical Care Division for Eastern India from May ’14- Till date as Regional Business Manager:(Based atKolkata -India)
Worked with Novartis India Ltd under Sandoz Business Unit in Critical Care Division for Region South India as Regional Business Manager: June ’12-
April ‘ 14 :(Based atBangalore-India.)
(Based at Kolkata District, west Bengal, India)
Responsibilities as Regional Business Managers :
Lead my team of Territory Business Executive’s & Territory Business Manager’s for respective Region .
To obtain profitable results through the sales team by developing the team through motivation, counselling, skills development and product knowledge development.
Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment where company can flourish.
Managing the sales team, developing a business plan covering sales, revenue of pharmaceutical products from the hospitals, and expense controls, meeting agreed targets, and promoting the organisation’s presence throughout its territory specially to the hospitals.
Development of the annual marketing plan on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans to the health care professionals.
Ensure that all sales representative activities are in accordance with the guidelines of the Code of Conduct prevalent in this country
Recruitment and training.
Monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters and electronic bulletins.
Planning and implementation of specific appraisal system that describes the responsibilities, performance standards, values and behavior for each member of the sales team.
·Worked with Novartis (NHPL) in Hospital Antibiotic Division .
January ’10-May ’30 : (Based atKolkata, West Bengal, India)
Launching new product – , ‘A first in a new class of antibiotics’with new concept inthe market. These work-program comprised of meeting with key opinion leaders , arranging CRM program through Continuous Medical Education and presentations for healthcare professionals and hospital stake holders. Responsible for achieving sales target and handling the distributors of West Bengal-Orissa & Sikkim.
·Worked with AstraZeneca Pharmaceutical India Ltd in Critical Care Division. October’08- January’10 : Responsible to Launch new International products. These works program comprised of meeting key opinion leaders , arranging Continuous Medical Education for healthcare professionals and hospital stake holders. Also responsible for achieving sales (ie: Secondary and primary) target . Reporting to Regional head.
Worked with Glenmark Pharmaceutical in a Special Task Force Division for Critical Care :
March’08-October’08 : (Based atKolkata District, West Bengal , India)
Responsible to Launch new pharmaceutical division & its products. These works entailed local strategy , meeting key opinion leaders , arranging Continuous Medical Education for healthcare professionals through presentation, creating new distributors . Also responsible for achieving sales (ie: Secondary and primary) targets.
Worked with Ranbaxy Limited in a Special Task Force Division for Critical Care Drug.
August’07-March’08 : (Based atKolkata District, West Bengal , India)
Responsible to Launch new product in pharmaceutical, ‘A first in a new class of antibiotics’. These works entailed the local strategy , meeting Key opinion leaders , arranging Continuous Medical Education for healthcare professionals and presentation giving . Reporting to the Regional head. Also responsible for achieving sales target and handling the distributors.
Worked with Pfizer Limited in the division Maxima.
August’06- July’07: (Based atSouth Kolkata)
Responsible to fulfilling Monthly Sales Target in Pharmaceutical products (both Primary & Secondary) for Kolkata District by making presentations, developing Key Opinion Leaders and arranging Continuous Medical Education program , Speaker program for Health Care Professionals in my territory.
March’05-July’06 : (Based atDelhi)
Responsible to fulfilling Monthly Sales Target in Pharmaceutical products within given territory which mainly having the corporate hospitals i.e. Max Group of Hospitals, Fortis Group of Hospitals, Modi Hospital in Delhi by Making presentations, developing Key Opinion Leaders and arranging Continuous Medical Education program , Speaker program for Health Care Professionals in my territory. Also responsible for handling the distributors.
● Worked for Pfizer Limited As Executive Scientific Information under the payrole of Innovex ( India ) Pvt Ltd. June’03 –March’05:.(Based atAgra,UP)
Responsible to fulfilling Monthly Sales Target (both Primary & Secondary) in Pharmaceutical products within given territory of western UP which includes Agra, Matura, Aligarh, Firozabad . Also responsible to handling distributors in the respective territory.
·Life Insurance Corporation of India (Part time )
July’01-June’03: Working as a part time Financial Advisor for Life Insurance Corporation of India, LIC(I).
ACHIEVEMENTS THROUGH OUT MY WORKING LIFE TILL DATE:
Certificates of appreciation on product knowledge from Pfizer.
Certificate of appreciation on various products specific sales achievement in
Pfizer and Astrazenecia.
Certificate of Excellence for outstanding sales performance in Pfizer,
Astrazeneca and Sandoz-Novartis.
Crisanta Award for exemplary performance surpassing sales targets, demonstrating exceptional customer orientation and leading the team effectively from Sandoz-Novartis .
Certificate of appreciation for the Breakthrough of Narayana Hrudayalaya , a leading corporate hospital chains and taking Critical Care division to a newer heights in Sandoz-Novartis.
Underwent various training related to Pharmaceutical fields, Frontline
Leadership program, Selling to Managing training, Central Induction program etc, conducted by Pfizer, Astrazenecia, Novartis and Sandoz.
PROFESSIONAL QUALIFICATION :
Completed P.G.D.B.M. from Master School of Management, Meerut (Approved by AICTE, Ministry of HRD, Govt.of India, New Delhi) in 2003.
· AREA OF SPECIALISATION :Major – MARKETING
Minor – HRD
PROJECTS COMPILED: v Indian Oil Corporation Ltd. Marketing Division, Eastern Region.
Task & Responsibilities: “ To Analyse the Consumer Lube Buying Behavior inPrivate Bus Segment.” ( For the brand SERVO ) in the metropolitan district Kolkata. The total project duration 26th July 2002 to 10th Oct 2002.
v Arctic Bread Pvt Ltd (a company in collaboration with Polar Bread of Sweden).
Task & Responsibility: A study of consumer response to the newly launched product of Arctic Bread in the district of Meerut , UP. Total duration of the project was two months.
EDUCATIONAL QUALIFICATION :
B.Sc. BOTANY (Hons.) withZoology & Chemistry from Calcutta University,
Kolkata, in the year 2001.
In the year 1998, passed the 12th exam from W.B.C.H.S.E.
In the year 1996, passed the 10th exam from W.B.B.S.E.
INTEREST AND INVOLVEMENT IN DIFFERENT FIELDS : Participated in Soccer training and tournaments on behalf of Kalighat Club,
1st Division Team in Kolkata Soccer League.
Actively took part in Mountaineering Training and Trekking conducted by ‘Bhoruka Mountaineering Trust’.
Took part in Road Safety Program and Traffic Training System conducted by ‘Calcutta
Traffic Police, Bharat Petroleum Corporation and Safety First Association of India.
Underwent NCC (National Cadet Crops) Training in Air Wing and successfully passed certificate
“A” examination held under the authority of Ministry of Defense Govt. of India in addition to joining two NCC camps conducted by the same body, including gliding.
Received certificate of merit in “Science Talent Research Test 1994” conducted by “Indian Science Congress Association”.
Had Special interest in taking part in School Sports & Games competition and achieved certificate of merit in the events of ‘High Jump’, ‘Relay Race’.
Owned Certificate & Diploma in Music recognized by various State Govts, Universities and Education Boards of India.
Active Supporter of “WWF” (World Wide Fund for Nature).
Active member of an NGO-AROGYA SANDHAN ( Estd: 1999 Govt. Regd : s-95228)-rendering help (clinical and medical) to the down trodden section of the society and disabled persons.