Concept Exchange Programmes



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tarix26.07.2018
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Introduction

  • Introduction

  • Concept

  • Exchange Programmes

  • Socio Political Imperatives

  • Objectives

  • Historical background

  • Value Proposition

  • Key Stake Holders

  • Overview of Project Phases

  • Why Liverpool FC

  • Why Nelson Mandela Bay

  • MM Multimedia

  • Benefit to the Community

  • Conclusion





This shall be called The NELSON MANDELA BAY LIVERPOOL FOOTBALL ACADEMY.

  • This shall be called The NELSON MANDELA BAY LIVERPOOL FOOTBALL ACADEMY.

  • Total & scientific development of football players in SA

  • Intake of Kids (boys n girls)from u -7 to u-12 as kids based at homes, attending schools from home, after school academy sessions.

  • Intake of Boys u15 and u-17 for the Academy, to be provided with accommodation, transport to and from school, recreational facilities, medical, life skills and physiological needs.

  • Media, Psychological and Financial management development.

  • Coaches identified and supplied by and through Liverpool FC

  • Nelson Mandela Metropolitan University to absorb post matric students into sports related diplomas and degree programs

  • First or second division football club secured for development high intensity participation and competitive purpose.



Once a year visit event for mass participation,

  • Once a year visit event for mass participation,

    • Coaching the schools football coaches
    • Talent Scouting in the Academy for Liverpool international opportunities
    • Coaching Clinics
  • Liverpool coaches come to SA

  • Transfer of Skills

  • Football Administration and Marketing Skills development



Government’s investment into 2010 FIFA World Cup

  • Government’s investment into 2010 FIFA World Cup

    • World Cup Stadium
    • Coaches development
    • Training facilities
    • Transport and Road infrastructure
    • Disaster Management (safety & security)
    • Port Elizabeth International Airport
  • Job Creation

  • Racial integration



Total football development of the child.

  • Total football development of the child.

  • Sustain 2010 World Cup legacy.

  • Bring about a sustainable football solution in the NMB

  • Creating access for mass participation in the metro’s most loved sport

  • Social transformation impact

  • Sustainable livelihood /wellness

  • Create a Liverpool Brand Presence in SA



It all began in the 19th century when British came to the shores of our country

  • It all began in the 19th century when British came to the shores of our country

  • 1st documented match in 1862 in Nelson Mandela Bay Metro Municipality (PE)

  • 26 September 1961 FIFA Announcement

  • Even so the game continued in townships

  • Diski influenced style

  • Soccer captured our hearts (Lives have been lost)

  • September 1992 1st junior international game



Formation of popular teams like :

  • Formation of popular teams like :

    • Orlando Pirates (1937)
    • Moroka Swallows (1947)
    • Kaizer Chiefs (1970)
  • It changed lives in burgeoning squatter camps

  • Football humanised the lives of SA & brought joy to people with little to cheer about

  • Football became a political platform for oppressed Blacks for delivery of key messages.



Considering the period of International exclusion we managed to achieve :

  • Considering the period of International exclusion we managed to achieve :

    • 1996 CAF Championship
    • 1998 CAF Runners up
    • 1998 1st world cup appearance
    • 2010 Fifa world cup hosting
  • Sponsorship investments

  • League rated amongst the best in the world



Franchise of a top Football brand (Liverpool) in the world

  • Franchise of a top Football brand (Liverpool) in the world

  • Best programs and advanced academy facilities

  • Enhancement of Content of the school

  • Exclusive use of the brand

  • Exchange programs

  • Support to the establishment of the school

  • NMB - “SA Home of Liverpool”



LIVERPOOL FC

  • LIVERPOOL FC

  • One of the world’s most famous football clubs

  • Founded in 1892

  • England’s most successful club – over 40 major honours

  • 18 x League Titles

  • 7 x FA Cups

  • 5 x European Cups

  • 3 x UEFA Cups

  • 15 x Charity Shields

  • 3 x European Super Cup

  • Produced players of note : Steven Gerard, Michael Owen , etc

























Nelson Mandela Bay (Port Elizabeth, Uitenhage, Despatch and Colchester), an excellent value-for-money-family-fun-in-the-sun-holiday destination, named after Nelson Mandela - humanitarian, freedom fighter and is regarded as the "official" gateway to the scenic Eastern Cape Province and the world renowned Garden Route

  • Nelson Mandela Bay (Port Elizabeth, Uitenhage, Despatch and Colchester), an excellent value-for-money-family-fun-in-the-sun-holiday destination, named after Nelson Mandela - humanitarian, freedom fighter and is regarded as the "official" gateway to the scenic Eastern Cape Province and the world renowned Garden Route

  • Successful hosts of the 2010 FIFA World Cup South Africa, this city hosted 8 top World Cup games resulting in much needed growth of the passion of the game of soccer

  • There are incredible football development opportunities in the city and much is awaited from the powers that be, to invest in the growth of the sport of the people.



Tourism

  • Tourism

  • SMME’s opportunities

  • Economic impact

  • Crime reduction

  • Moral regeneration

  • Association with top international Football brand “SA Home of Liverpool”

  • NMBM international exposure



Concept buy – in by key stakeholders and agreements signed

  • Concept buy – in by key stakeholders and agreements signed

  • Corporate identity and branding

  • Funding and sponsorship secured

  • Municipality land identified and development of property follows

  • Coaches and support staff contracted

  • School Curriculum and program designed

  • Post matric courses identified



Trials for kids selection

  • Trials for kids selection

  • Media partners secured

  • Launch event

  • Initial learners absorbed and program kick off

  • SAFA lower league club franchise secured

  • School – Parent platform formed

  • Opening of other Satellite Campuses



Academy’s first team competitive football involvement commences

  • Academy’s first team competitive football involvement commences

  • Liverpool FC Nelson Mandela Bay off - season camps

  • Liverpool SA supporters office & shop launched

  • Player exchange program commences

  • Liverpool TV satellite office opens

  • Liverpool City and Nelson Mandela Bay embark on other investment and social bilateral opportunities



Passion for development

  • Passion for development

  • Wealth of experience in soccer consultancy

  • Good relations both with Private and Public Sectors

  • Conduit for realization of dreams

  • Architects to the field of Excellence



Host Family days at the academy

  • Host Family days at the academy

  • Provide coaching workshops for local schools

  • Support Moral Regeneration initiatives

  • Exposure to Liverpool legends

  • Use of World class facilities for Schools Soccer Tournaments

  • Exposure through Liverpool TV satellite



Nelson Mandela Bay Metro Municipality

  • Nelson Mandela Bay Metro Municipality

  • Liverpool FC

  • Nelson Mandela Metropolitan University

  • Strategic High Schools

  • Eastern Cape Provincial Government

  • National Government

  • South African Football Association

  • Sponsors

  • Parents











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