Selling. Customer and support Plan: Social Selling

Selling. Customer and support
Plan:

1. 
   Social Selling
   
2. 
   Customer and support
   
3. 
   Examples of Effective Sales and Customer Service Alignment
   

A sales team and support team are similar in that they are both overtly customer facing. So, both sales and support teams work to develop a rapport with their customers to provide them with the best level of support and products to suit their needs. Therefore, in order to continually provide a higher level of customer interaction and build meaningful relationships, outlining the similarities between sales and support can be a big help.
Speaking as a customer support agent, my main aim to complete my job successfully is to solve a customer’s issues as quickly and completely as possible. In addition to that, I aim to build relationships with my customers to show them that their time, and business is valuable to me and my company. Similarly, a good sales representative would demonstrate parallel skills in building relationships by utilizing strategies of social selling.

Social Selling
Commonly done by using social media channels, social selling is a technique whereby salespeople use their existing relationships with customers and build rapport with prospects rather than only using the commonly used cold calling technique. While cold calling is most definitely not dead, it does not lend itself to finding out why the customer needs your product and then tailoring your sales approach to suit that need.
So, sales and support teams definitely do have an impact on each other and can benefit from the same relationship building skills with their customers. Ultimately, if sales teams successfully implement the social selling method to their existing techniques, as the prospect is moved through the sales funnel, won, and ultimately passed on to the support team, support teams can then build on the existing relationship to strengthen it and ensure that the customer’s needs are met so that they leave as a happy customer. This in itself will have a direct correlation with customer retention and may also attract new clients through word-of-mouth.
It's easier and more affordable than ever to start a new business, a variety of different subscription and payment options make it easier to start using or switch to using new products, and with a vast audience of social media followers available at their fingertips, your customers have power and control over what the internet thinks about your brand -- good or bad.
And with so many different options available today, the slightest disruption in the service they receive from your company can send customers sprinting for the door to one of your competitors.
Whether that disruption comes in the form of selling to a bad-fit customer, or failing to meet expectations once a customer has been closed, if customers don't think you're living up to your end of the bargain, it's quick and easy for them to find a better solution.
And customers have much higher expectations than ever of the teams helping them: They don't want to sit through ads, they want you to serve them up the information they need. They don't want to be sold to, they want helpful suggestions. They don't want to have to call a customer service phone number and wait on hold, they want to connect with a support rep instantly via live chat. So, with the compounded risk of customers churning in favor of more affordable competitors or due to missed expectations, it's more important than ever for before sales and customer service to work together to achieve better alignment and communication in their shared missions to acquire and retain customers.
In this blog post, we'll review the ways sales and customer service teams need to align -- and which team is responsible for which part of that alignment.