Tourist’s Recommendation: Naksan Park Special Products & Places: Seonbawi, Mt. Inwangsan

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Tourist’s Recommendation: Naksan Park

Special Products & Places: Seonbawi, Mt. Inwangsan

Inside Our Neighborhood: Buam-dong

Feature of the Month: Garden of Changdeokgung Palace

Food and Style: Pyeong-dong Seohaean Bajirak Sonkalguksu

Shopping Street: Daemyeong Street at Hyehwa-dong
Jongno-gu, Human-centered Downtown of Class

3 Interview: Researcher of Seoul Development Institute, Keum Ki-yong

4 Feature of the Month: Garden of Changdeokgung Palace

7 Food and Style: Pyeong-dong Seohaean Bajirak Sonkalguksu

8 Inside Our Neighborhood: Buam-dong

11 Performance Information: Nonverbal Performance, ‘Jump’

12 Tourism Information: ‘Temple Stay at Myogaksa’

14 Exhibition Guide: Toy Kino

15 Café Review:Tteok Café ‘Jilsiru’

16 Tourist’s Recommendation: Naksan Park

18 Shopping Street: Daemyeong Street at Hyehwa-dong

20 Special Products & Places: Seonbawi, Mt. Inwangsan

21 Accommodation Information: Tourist Hotels

22 Tourism News: Introduction to tourism-related news

23 Cultural Event of the Month: Guide to cultural events from October through December
Cover Story

When water paints the sky,

The sky embraces water.

Old fairly-tale memories of fall

Are piled up in the leaves along

Hyangwonjeong, Gyeongbokgung Palace.


Interview with Researcher Keum Ki-yong

Focus must be put on tourism business in the Visit Korea Year of 2010.

Researcher of Seoul Development Institute, Keum Ki-yong

In the Visit Korea Year of 2010, all the local governments across the country are deploying tour-related activities such as festival organization with focus on tourism, underlining the demand and importance of tourism more than ever. Also, the Seoul Metropolitan Government is holding various events including ‘Seoul Grand Sale’ to attract tourists, and I met Researcher of Seoul Development Institute, Keum Gi-yong, who is in charge of tourism policy development for the city.
Written and photographed by Kim Young-in of Student Reporter Group (SungKyunkwan Univ.)

Q: Please introduce about Seoul Development Institute briefly.

A: It is an integrated urban policy research institute, which examines, analyzes the city’s major policies and conducts research and academic activities on current issues. As an affiliated institute of Seoul City, it was founded on October 1, 1992 and since then, it has been doing various activities robustly.

Q: You belong to the Office of Metropolitan Policy Research and what are you responsible for?

A: I am responsible for tourism in particular and study effective ways to make tourism as a resource of industry and commercialize it so that the city’s cultures may attract interests of both developing investors and tourists.

Q: Jongno-gu commissioned to examine Jongno-Cheonggye Special Tourist Zone and is preparing various plans such as △ development of town’s alleys as tourist routes △ Stamp Tour of Seoul Fortress △ Korean-style cultural experiences. Please give your comments to tourism policy of Jongno-gu like this.

A: I appreciate their efforts very much in that they made a tourism bureau for the first time among many local governments and also commissioned study of the project. However, they seem to focus on software side only. Of course, it is very important but on the other hand it must be pointed out that Jongno-gu obviously needs to be improved in the fields other than software as well owing to its geographical character of old downtown area while it has plenty of cultural resources. So, they must seek to set up infra to restructure the area even without short-term merit.
Q: What is your most impressive research result?

A: I have done a lot of works since the Mayor Oh Se-hoon took office. All of them are important and are in my memory(laughing). Particularly, I take the greatest pride in having established special tourist zone, since my job has been to effectively convert cultural resources to tourism and commercialization. As a matter of fact, there have been similar concepts like special tourist zone but almost only with name and no substance. I wanted to make it with full contents and also prepared realistic programs. A typical example is change of Myeongdong and Cheonggyecheon.

Q: Lastly, can you give your ideas for tourism development of Jongno-gu?

A: Jongno-gu’s characters of being downtown may be a hindrance to its rehabilitation and the most important thing is to set up a grand master plan and then systematically prepare to materialize it. While proceeding this task, they must clearly divide between things to be conserved and not. Unconditionally maintaining the status quo is not always the best way. Particularly, hygiene must be improved remarkably and also they must maintain the characters of current Jongno-gu. Having said that, I appreciate their program of ‘Hanok Experience’ (traditional Korean house) which attracts many tourists, taking advantage of the area. I hope they can carry out both grand plan and corresponding detailed plans for a success. I look forward to brilliant Jongno-gu.


Feature of the Month: Garden of Changdeokgung Palace

The Best of Changdeokgung Palace

Symmetrical viewing
Written and photographed by Jo Eun-hye of Student Reporter Group(SungKyunkwan Univ.)
Changdeokgung Palace billing itself for the largest backyard and beautiful landscape
Now, there is a mature feeling of fall. Here and there out of the city, people tend to follow the landscape of fall tinted with reds. Here downtown, you can appreciate the elegance of fall with no need of laboring to get out of the city. That is because there is garden of Changdeokgung Palace, billing itself for the largest garden and beautiful scenery among old palaces. You can taste full fragrance of fall at its backyard.
Changdeokgung Palace, originally, refers to Changgyeonggung Palace and its northern gardens, also called Naewon, Geumwon, Sangrimwon. Another name, Secret Garden has been used since the Japanese Rule. Before that time, there was no division between Changgyoenggung and Changdeokgung Palace and the Japanese made walls to divide them. Changdeokgung Palace is famous as the most beautiful palace among those of the Joseon Dynasty. Normal palaces at the time had the square formation and I presume natural hills going with it could give Changdeokgung Palace a vantage point to remain as the beautiful heritage.

Visit to garden of the Palace is limited to 100 persons one time and must be accompanied by a guide. Tickets are available both by internet and on the spot, but taking into account a lot of possible visitors seeking beauty of fall foliage, reservation in advance is recommended.

Now, let’s enter garden of the Palace. The first sight you have is pond Buyongji over the hill. Even a look among the trees would overwhelm you with its purity and secretive attraction.

Pavilions located under the dense forest and field would attract you, making you forget all the concerns and chores of life with their peace and silence.

Buyongji is a square-shaped pond of lotus - Buyong meaning lotus. At the end of one side, there is Juhamru and at its opposite is Buyongjeong. As soon as you pass Eosumun, you meet Juhamru.

On the ground floor of Juhamru is Gyujanggak, a library with many books for the scholars during the Joseon Dynasty and also the second floor was used for reading at that time.

Before you pass through the hill to Buyongji, you must see a building – Hiujeong. Originally a thatched cottage called Chuihyangjeong, this place is noted for the story that when King Sukjong held a ritual for rain here, there followed rain. Since then, it has been called Hiujeong(cottage of beneficial rain), with roof tile put on it to commemorate rain fall as people appreciated rain at the agricultural society.
Passing Bulromun – no aging gate -, you meet another pond Aeryeonji, in which square-shaped Aeryeonjeong is situated.
By the time you are taken up with the pond and richness of nature, a Hanok(traditional Korean house) comes to your view. You may wonder what it is for in the backyard. It is Yeongyeongdang built during the King Sunjo, which stands out without traditional multicolored paintwork on the house. Simple and humble atmosphere overwhelms the entire house with the elegant and humble touch of its woods.
Entering Jangnangmun of Yeongyeongdang, Hanok built with the style of the nobility, you can see space divided by Sarangchae(detached house) and Anchae(main house). Though lacking splendor in general, it was a place for various events like birthday party of royal families at the time. Reviving its history, performances are used to take place nowadays.
Passing through Yeongyeongdang and a long walking path along trees, you see Ongryucheon, which attracts people with atmospheres different from Buyongji. While Buyongji boasts wide space in the forest, Ongryucheon, which has pavilions built between rocks with trickling water flow, comes as a wonder and I imagine it might have offered a good place for the kings to cite poems.
In Soyoam, characters of Ongryucheon written by King Injo were engraved together with poems written by King Sukjong. Also pavilions such as Cheonguijeong, Soyojeong and Taegeukjeong alongside add elegance to it. Among them, Cheonguijeong in particular stands out with its roof made of straws. Situated in the innermost Ongryucheon, it has real rice planted. At harvest time, the Palace office recruits volunteers and you might reach your hands there if you want.

Garden of Changdeokgung Palace

❶ Aeryeonji

❷ Buyongji

❸ Bulromun

➍ Donhwamun

❺ Juhamru

❻ Drug store

❼ Ongryucheon

Food and Style: Seohaean Bajirak Sonkalguksu

‘Seohaean Bajirak Sonkalguksu’

With unique refreshing taste at swallow

It is a lunch time. The telephone continues to ring. ‘Yes, coming shortly’ - familiar voice of the madam, also talking of the salarymen sitting here and there amid lunch relaxation reaches my ears faintly. When they returned to their routines with the elapse of high noon or so in late summer, I put down my phone to visit ‘Seohaean Bajirak Sonkalguksu’(West Coast Cram Handmade Kalguksu) located at Pyeong-dong, Jongno-gu.
Written and photographed by You Jeong-mi of Student Reporter Group (SungKyunkwan Univ.)
Restaurant looking humble but with a hearty taste
Entering the narrow alley from the exit of Seodaemun Station, Subway Line No. 5 toward the back gate of the Red Cross Hospital, people can see a humble restaurant with a plain sign. It has an unsophisticated name literally, but cleanness is alive in its simple menu.

Kalguksu(handmade), typical menu of this restaurant is served in a big bowl with widely-opened mouths of crams plopped into milky broth and uneven noodles. Following the initial clean taste of its broth, refreshing taste is unique over the throat. Also I cannot forget the taste when well cooked noodles spread its flavor into my mouth.

Taste of Pajeon(Welsh-onion pancakes) with a few drops of soy bean, remains deeply in my mouth with good mix of crisp outside and soft ingredients. One bowl of Dongdongju(rice wine), which is made of rich ingredients of rice would make people forget the day’s fatigue.

Despite the name of Kalguksu(handmade) restaurant, taste of Bossam(boiled pork wrapped in greens) by this house is unique.

Chewy Bossam, which removes bad smell by taking out grease and mixing of various seasonings at time of boiling; moderately spicy Bossam Kimchi, which looks red but is neither hot, nor salty; and round, swollen oysters. All these make people substantially happy and full with such simple menu.

As every ingredient stimulates appetite, it is no wonder that people make a long queue at this house of taste in the lunch time without a complaint. Generosity of the owner, who serves greenish vegetables to wrap Bossam without hesitation at this time of expensive vegetable price due to changeable weather adds to the attraction of this house and makes visitors happy.

Seohaean Bajirak Sonkalguksu

Address: 13-22, Pyeong-dong, Jongno-gu, Seoul

Enquiry: 02-738-7119

Opening Hours: 11:00 a.m. ~ 9:30 p.m.
Dongnimmun Station

Daeshin High School

Sajik Tunnel

Cheonyeon-dong Community Service Center

Gyonam-dong Community Service Center

Dongmyung Girls’ Middle School

Seohaean Bajirak Sonkalguksu

Gyeonghuigung Palace

Seoul Museum of History

Kangbuk Samsung Medical Center

Red Cross Hospital

Seodaemun Station

Changdeok Girls’ Middle School

Ehwa Girls’ Foreign Language High School


Inside Our Neighborhood: Buam-dong

Buam-dong along the tints of autumn

Falling into its attraction

Hong Ji-mun
Written and photographed by Kang Hye-won of Student Reporter Group(Sangmyung Univ.)
Buam-dong comes to my mind first while looking for the place whereby to appreciate natural beauty and taste at the same time. Along the foot of Mt. Bukhansan, let’s walk to feel autumn.
Town shrouded with the traces of history
Let’s start a walk at Buam-dong from Hongjimun, a historic site. Hongjimun located at the entrance of Sangmyung University and its surrounding fortress Tangchundaeseong were built as a fortress, connecting the capital city and Bukhansanseong Fortress during the reign of King Sukjong of the Joseon Dynasty. Now, only its pillars and Hongjimun gate remain but passing through Hongjimun along the stream, you can appreciate quiet atmosphere of autumn.
Entering Saegeomjeong path after Hongjimun, you can see a tile-roofed house, appearing as if just removed from the Joseon Dynasty. That is ‘Seokpajeong’. As a villa of Heungseon Daewongun, it is now run as a restaurant named Seokparang, which still keeps its grace and charm. Garden in the building of the Chinese Qing Dynasty style is a must-see in this promenade.
Walking straight along the alley of Buam-dong Community Service Center, you find a Hanok(traditional Korean house) at its end. This house, which boasts charm of Hanok, is the villa of Bangye Yun Ung-ryeol. From the old times, Buam-dong is said to be famous as a retreat due to its beautiful landscape with dense forest. This place, surrounded by the forest, is also charming, and the villa itself, built both with Western bricks and Hanok style, is an attraction. Short of the villa, you can see sites of houses of Prince Anpyeong Daegun and Novelist Hyeon Jin-geon.
A place for sightseeing and taste together
Now at its halfway up Buam-dong, it is a high time for people to feel hungry. Among a number of cute cafes and restaurants, an Italian restaurant ‘Rabia’ attracts people with its fairy-tale atmosphere. In ‘Rabia’ with pasta and pizza as main menu, fresh vegetable salad, chewy pasta and crispy pizza add to people’s eating pleasure together with its leisurely atmosphere.
A sweet dessert is to follow the main dishes. In the main street, you can see a small café with sky-blue color, ‘Short Cake’, which gives impression of a shop selling small pieces of accessories. The best of its menu is cup cake. A cup of cake in this cute, lovely and small shop may give you refreshing energy to carry on your promenade.
Buam-dong, a new tourist attraction
At Buam-dong, a natural attraction downtown, you can see ecological environments here and there. While going up the ‘Hill of Poet Yun Dong-joo’, you can smell fragrance of flowers, and green trees add joy to your walk. Also, Buam-dong is famous as the mecca of drama shooting. While climbing the hill, you see houses covered all over in ivy, which is the shooting spot of the famous drama ‘Brilliant Legacy’. Alleys, combined with walls and stone steps here and there, create fresh and romantic moods, setting a foothold for an attractive town.
At the end of the walking path through Changuimun, you see a small café with bricks, ‘Sanmotungi’. At its entrance, you observe a yellow classic car and this site was the house of Choe Han-seong in the drama ‘The 1st Shop of Coffee Prince’. Situated at the middle of the mountain, it has beautiful scenery visible downward from that vantage point, fresh air and fragrance of tasty coffee; these three elements make this place as a tourist attraction. I presume quiet and leisurely atmosphere of the area, cute and unique buildings put this site as the top priority of latest-trend-creating drama location.
Buam-dong, seen along the mountain paths, spans past and present, allows coexistence of nature and city to make an attractive town. How about falling into its charm along paths of Buam-dong in this autumn when a cool wind clears off people’s sweats of this summer’s heat wave and warm sunshine descends.

❶ Villa of Yun Ung-ryeol

❷ ❸ Rabia

➍ Seokpajeong

❺ ❻ Short cake

❼ Shooting site of ‘Brilliant Legacy’

❽ Shooting site of ‘Coffee Prince’


Performance Information: Nonverbal Performance ‘Jump’
Mixture of a cheerful comedy and showy martial arts,

Written by Jeong Yun-ju of Student Reporter Group (Sangmyung Univ.)

Photographed by Pentatonic
Who said fall is the lonely season? It is a very enjoyable season to the audience who has watched the performance of Jump, with its showy martial arts and cheerful comedy.
As a musical mainly with performance of Korea’s traditional martial arts taekwondo and taekyun, Jump combines them with high-difficulty acrobatics maximizing the beauty of human body and a comedy. So, the audience may admire at a scene of showy acrobatics and then burst into laughter at another scene of slapstick comedy.
Program of Jump is composed of four episodes. First one is ‘A Visitor is Coming Today’ who is Today’s Special Guest, which are followed by ‘Nobody cans Miss Today’s Training Time. Who is the Today’s Master?’, ‘Just Let Us Love’ and then ‘Thieves have come into this Eccentric Family’s Home?’ All of these episodes are made with martial arts without dialogue and lead to laughter merely by ‘Ah Byo’. These characteristics of Jump induce many foreign visitors to the theater and its performance is under way in many countries of the world such as the US, the UK, Netherlands, Singapore, Turkey, Hong Kong and Taiwan. There runs an exclusive theater for the performance in New York in particular, which tells its global popularity. Of course, there are exclusive theaters in Seoul and Busan as well allowing people to watch the exciting performance of Jump everyday.
Jump, a vivid mixture of comedy with hearty laughter and exciting martial arts.

Amid its splendor and cheerfulness, breathes tradition of our martial arts. In this seemingly lonely season of fall, how about enjoying the performance of Jump for a hearty laughter from ‘Ah Byo’.

Address: Cine Core, 33-1, Gwancheol-dong, Jongno-gu, Seoul

Enquiry: 02-722-3995

Admission: 50,000 won for R seats / 40,000 won for S seats


Jonggak Station

Seoul YMCA Hotel

Tapgol Park

Youngpoong Bookstore

Nonverbal Performance ‘Jump’

Gwanggyo Intersection

Cheonggye 2-ga Intersection


Center 1

IBK Headquarters

Euljiro 1-ga Station

Tourism Information: ‘Temple Stay at Myogaksa’

Myogaksa Temple, Mt. Naksan

‘Temple Stay’

Written and photographed by Tourism Industry Department News Team
Address: 178-3, Sungin-dong, Jongno-gu, Seoul

Enquiry : 02-763-3345, 3109

Participation fee: 50,000 won for adults (2 day & 1 night),

40,000 won for the young (2 day & 1 night)

Today’s people tend to forget about themselves amid everyday life but at one point may feel to get away from hubbub of city life to reflect themselves.

In pursuit of peace of mind away from heavy burdens of life, shall we now go for temple stay at Myogaksa, in which we can learn new values of life through experiences of mountain temples with the Buddhist monks?

It is time for us to leave the boring routines and look at ourselves.
Myogaksa Temple, which is headquarters of the Korean Buddhist Gwaneum Order, was founded by the Buddhist Monk Taeheo Hongseon in May, 1930 and is what it is through extension of the buildings twice. These days, temple stay at Myogaksa is becoming the new attraction among Seoulites and you may wonder how this small temple has become so famous, while it has neither natural attractions of temples deep in the mountain, is nor an old temple in Seoul.
By sound of bell at the dawn, the Buddhist service begins to awaken the body and spirits of the participants and they start to have Zen meditation with devout posture. While silence mingles with sound of bamboo tool, they experience virtue of patience with elapse of 30 minutes.
To experience temple stay by regular programs, they start from greetings and make prayer beads of 108 as a means of understanding traditional Korean Buddhism in the earliest way.
As an essential program of Myogaksa Temple, they experience meditations, breathing fresh morning air, talk with the monks and have the pleasure of mountain climbing. Thereafter, they hold vacant bowls through the offering service, reminded of the naked and empty-handed birth, and then thankfully and unselfishly put food to bowls, activity of which means our life. They appreciate a single grain of rice and learn how to drink a cup of tea in a meditating room. Here, they learn tea manner as to alter its concept completely and experience meditation over a cup of tea at the summit of asceticism. It is the most popular program allowing people to reflect themselves and learn meditating composure of “Come in and Have a Cup of Tea”.
Changshin Elementary School

Sungin Neighborhood Park

‘Temple Stay’ at Mt. Naksan Myogaksa

Sungin 2-dong Community Service Center

Dongmyo Station

Soongshin Elementary School

Seoul Dongmyo Park

Hana Bank Sinseol-dong Branch Office

Sinseol-dong Station

Exhibition Guide: Toy Kino Museum

Into old memories through characters of films and cartoons

‘Toy Kino’ Museum

Written and photographed by Tourism Industry Department News Team
Walking one minute through Samcheong Policebox along Samseong-dong street crowded over the weekends, there appears ‘Toy Kino’ Museum (35-116, Samcheong-dong, Jongno-gu) on the right side. Opened in 2006, this Toy Kino Museum from a compound word of Toy and Kino has collection of more than four hundred thousands of dolls by the President Sohn Won-kyung.
Entering the museum on the third floor along the stone steps, people find so many character toys displayed with various appearances from films and animations in the showcase that they may be at a loss as to what to start from. When I was there, the children were taken up with funs and charms of Simpsons characters. There are also 1990s-popular Lego models, and taking a photo is allowed.

‘Toy Kino’ Museum

Address: 35-116, Samcheong-dong, Jongno-gu, Seoul

Enquiry: 02-763-3345, 3109

Price: 3,000 won (5~17 of age) for children, 5,000 won for adults

Closed: On every Monday (If Sunday is a national holiday, it opens)

National Folk Museum of Korea

Gyeongbokgung Palace

National Palace Museum of Korea

Toy Kino Museum

Gahoe-dong Community Service Center

Duksung Girls’ High School

Daedong Taxation High School

Changdeokgung Palace

Changgyeonggung Palace

Gyeongbokgung Station

Central Government Complex

Gwanghwamun Citizen’s Open Madang

Anguk Station

Jongno Station

Unhyeongung Palace


Café Review:Tteok café
Tteok café imbued with traditional taste and fragrance

Written and photographed by Roh Hyo-jin of Student Reporter Group(Sangmyung Univ.)

Café to publicize Korea’s traditional tastes
On the way to Changdeokgung Palace, people may stop to walk and wonder what this place is for with its steaming smell of Tteok(Korean rice cake). This is Tteok café Jilsuru. It is a café made to publicize Korea’s traditional tastes in the wake of establishment of Korean Food Culture Institute and runs on the ground floor of the institute and also in Insadong Street as the second shop. Jilsiru sells a wide range of Tteok and traditional teas, fragrance of which are well intermingled and matching with atmosphere of the near palaces.
Together with its atmosphere of traditional beauty, Jilsuri has its own specialties. The first one is that its foods contain no artificial additives. Thus, its Tteok draws only proper fragrance of its ingredients to produce a soft and subtle taste. The second one is that a drink going with Tteok is special, because it offers a wide range of Korean traditional teas of deep fragrance and stylish western coffees. Of them, sweet amber Latte uniquely combines sweetness of amber with softness of the original western Latte and creates harmony of the oriental and western tastes.
In this fall with refreshing winds, how about going to Jilsiru to feel season’s fragrance over delicious taste of Tteok and smell of hot tea.

Address: 164-2, Waryong-dong, Jongno-gu, Seoul

Enquiry: 02-741-5411

Gyeongbokgung Palace

Gyeongbokgung Station

Pungmoon Girls’ High School

Anguk Station

Changgyeonggung Palace

Sejong Center for the Performing Arts

Gwanghwamun Station

Jongno-gu Office

Jongno Police Station

Unhyeongung Palace

TTeok Café ‘Jilsiru’

Kyodong Elementary School

Jongno 3-ga Station


Jongmyo Square Park

Youngpoong Bookstore



Tourist’s Recommendation: Naksan Park

Jongno Montmartre amid passions of youth

‘Naksan Park’

Written and photographed by Tourism Industry Department News Team
Naksan Park overlooking Jongno
Leaving behind the heat wave of last summer and newly viewing high clouds overhead painting on a clean sky, let us start our promenade to Naksan Park in sneakers with lovers or friends, instead of laboring to go out of the town.
Passing through Marronnier Park from Daehangno of young passions and walking upwards to the direction of Naksan, you walk straight to the right from the House of Children, climb the flowery steps in the left side and then you can see a mural of wings of angels. When you gaspingly take a breath along the signpost, you reach Naksan Park, which overviews Jongno.
As one of Four Mountains forming the old capital of Seoul – Mt. Namsan, Inwangsan, Bugaksan and Naksan -, Mt. Naksan is the left side mountain of main mountain Bugaksan according to geomantic principles of that time. The mountain with such important natural environment and cultural heritage has been substantially destroyed from period of the Japanese rule until recently. Particularly, reckless urban planning in the 1960s in the process of the country’s modernization made newly-built apartments and houses to dominate its surroundings, causing the mountain to lose its function as a historical inheritance.
Under the circumstances, Seoul City carried out a project to restore the appearance and historic remains of Mt. Naksan as a park, also by connecting it with surrounding axis of green belt, and finally in June, 2002, Naksan Park opened at the center of Jongno.
Amid people’s recent walking fever for wellbeing, walking paths along its surrounding fortress make No.1 walking course. Seoul Fortress, which is a kind of inner stone castle built by connecting four mountains, is 17km long in total. Of it, Naksan Park covers 2,160m and walking through the fortress path is recommendable with a bottle of water, if you have enjoyed the panorama of Seoul city at Naksan Park
In the meanwhile, Jongno-gu Office prepared a memorable event in this fall, which opens in the stage of Naksan Park at 6 p.m. every Saturday. As an event taking place at this resting park with coexistence of nature and history, it runs around 50 minute’s performance of modern dancing, a cappella, classics with different themes every week.

Naksan Park

Address: San 2-10, Dongsung-dong, Jongno-gu, Seoul

Enquiry: 02-743-7985

Dongsung Art Center

Hyehwa Station

Daehangno streets

Marronnier Park

Champ Art Theater

Naksan Park

Pilgrimage Path of Naksan Fortress

Hansung University

Hansung Girls’ Middle School

Myungshin Elementary School

Changsin Station

Changshin Elementary School


Accommodation Information: Tourist hotels of class

‘Tourist hotels enhancing my prestige’
Tourist hotels in Jongno-gu, which are located near to major tourist attractions such as old palaces, Insadong and Cheonggyecheon, offer convenient accommodations for many tourists. The News Team visited tourist hotels in Jongno-gu, in which tourists are able to feel at home by high class service and kind acceptance of staff.
Written and photographed by Tourism Industry Department News Team
Hotel Crown Insadong

Hotel Crown Insadong offers guests convenient movement with its nearness to Jongno’s tourist attractions such as Changdeokgung Palace, Jongmyo Shrine, Bukchon Hanok Village at Insadong, and also to Jongno 3-ga Subway Station. Its banquet halls allow people to hold various events.

Location: 25, Nagwon-dong, Jongno-gu, Seoul

Reservation: 02-3676-8000

Number of Rooms: 80

Rate: 120,000 – 190,000 won

Fraser Suites Insadong, Seoul

Fraser Suites Insadong, Seoul has various facilities from one bedroom, four bedrooms to penthouse. Its comfort like home coming from unique mixture of modern and traditional beauties makes the hotel particularly popular among the guests wishing to stay for a long period. It has additional facilities of fitness center, swimming pool and sauna bath.

Location: 272, Nagwon-dong, Jongno-gu, Seoul

Reservation: 02-6262-8282

Number of Rooms: 213

Rate: 300,000 – 800,000 won

Biwon Hotel

Biwon Hotel is located at a blessed place where people can overlook Seoul’s typical old palaces and heritages of Changdeokgung, Changgyeonggung Palace and Jongmyo Shrine. On a bright day, people are able to see the Blue House, and they can enjoy sightseeing of those attractions by walking in less than ten minutes. Internet service is available in each guest room.

Location: 36, Wonnam-dong, Jongno-gu, Seoul

Reservation: 02-763-5555

Number of Rooms: 81

Rate: 80,000 – 120,000 won


Shopping Street: Daemyeong Street at Hyehwa-dong

Let’s go art shopping

In Daemyeong Street

Written and photographed by Lee Eun-ji, of Student Reporter Group (Sungkyunkwan Univ.)
Daemyeong Street – Dae means great and myeong bright – spanning from exit No. 4 of Hyehwa Station to Sungkyunkwan University, was the street used by the students of Sungkyunkwan(national university) during the Joseon University.

Also, it is a place where the students clamored for democracy in the 1980s and had free discussions with young aspirations until late in the night.

These days, ‘Daemyeong Street Traditional Culture Festival’ takes place around in October every year, allowing people to enjoy walking and playing, experiences of Gwageo(highest-level state examination).

I wonder whether the artful mood of the students at that time would be passed down to us, as at this time of 2010, students are enjoying the youth to the full at Haehangno and Daemyeong Street. Not merely attracting as a cradle of culture and arts, the place is also very ideal for shopping. Without any shopping center, people can enjoy frugal and secretive street shopping rather. Now, let’s look at the lovely street for shopping.

Daemyeong Gil

Bling-bling accessories at one place

Accessories is said to decide the fashion. The way of matching accessories in the same clothes determines the style. In this sense, Decorate is worth paying attention once more. People can buy

a variety of accessories from elegant scarps against the change of seasons to earrings, bags and hats at one place. Durable and good quality is ensured, needless to say.

Address: 186-2, Myeongryun 2-ga, Jongno-gu, Seoul

Enquiry: 02-747-0992

Price range: Bags; 30-40,000 won

Earrings; around 10,000 won

Kim's Boutique

In pursuit of something different

A boutique at Itaewon which became famous through broadcast of fashion-related cable network, landed on Daehangno. People can imagine the popularity of this shop, as Hollywood stars are said to have appeared in magazine advertisements, wearing the clothes of this boutique. Foreign and showy looks appear at its sign and entrance. Unique and showy one piece cloth, different from other boutiques, is popular here these days.

Address: 186-2, Myeongryun 2-ga, Jongno-gu, Seoul

Enquiry: 02-741-8589

Price range: One piece; around 50,000 won

Daehangno CGV

Landmark of Daemyeong Street

Daehangno CGV guarded by a large model of wizard Gandalf in the film

Situated at the center of Daemyeong Street, it is very convenient for the young to name as a meeting place for appointments. Composed of eight movie halls, it is special in that indie film hall ‘Movie Collage’ allows movie-goers a wide range of indie film options such as art films, award-winning films in the film festivals, films by auteur theory.

Address: 41-9, Myeongryun 2-ga, Jongno-gu, Seoul

Enquiry: 02- 1544-1122


All of shoes ‘making legs appear long’

If you closely look at pretty girls walking along Daemyeong Street, they are likely to carry shopping bags of shoe shop MIHO. It tells that the shop sells a lot of pretty and individual-style shoes. Its sensible display and variety of shoes are outstanding among so many shoe shops at Daemyeong Street. Remember the young owner is famous for his aesthetic sense among his customers.

Address: 47, Myeongryun 4-ga, Jongno-gu, Seoul

Enquiry: 02-747-8567

Price range: Around 39,000 won


70-year-old guardian of Daehangno

Rapidly changing world. Daemyeong Street is not an exception. Newly opened shops are used to close shortly to be replaced by another. Nevertheless, Jinachun is still here since its opening in 1933. Jinachun, a Chinese restaurant run by a third generation Chinese living in Korea, is well-known for its traditionally smart and not greasy Chinese foods.

Address: 26, Myeongryun 2-ga, Jongno-gu, Seoul

Enquiry: 02-743-5688

Tourism News: Introduction to tourism-related news

Enjoy Seoul Fortress Stamp Tour!
Walk along 18.7km-long course of history, culture and ecology downtown.
As Jeju has ‘Olre Path’, so has downtown Jongno ‘Seoul Fortress Path’. Amid walking fever these days, environmentally friendly and slow-motion ecology tour course such as jeju ‘Olre Path’, Mt. Jirisan ‘Dulre Path’, Ganghwa ‘Nadeul Path’ are very popular among people, and ‘Seoul Fortress Path’ newly attracts tourists’ attention as a downtown tracking course.
Experience a wide range of history, culture and ecology along the 18.7km long Seoul Fortress connecting Mt. Inwangsan, Bugaksan, Naksan and Namsan.
Let’s take a walk around the Fortress together!

Seoul Fortress is about 18.7km round connecting the city’s Four Mountains; main Mt. Bugaksan, Naksan, Namsan and Inwangsan. It covers Four Main Gates of old Seoul – Heunginjimun(East Gate), Donuimun(West Gate), Sungryemun(South Gate) and Sukjeongmun(North Gate) and Four Mini Gates – Hyehwamun(Mini East Gate), Souimun(West Gate), Gwanghimun(South Gate) and Changuimun(North Gate). Jongno-gu Office is running the program of 『Seoul Fortress Stamp Tour』 so that people can appreciate its surrounding history, culture and ecology by taking a walk along Seoul Fortress as a tour course of Jongno.

Story-telling by Four Main Gates

To the Stamp Tour is added an interesting story of In-Ui-Ye-Ji(four virtues of Confucianism during the Joseon Dynasty) after names of Four Main Gates. While walking along the path, people get stamps showing each meaning in front of each gate and if they receive all the stamps, they are awarded with a badge commemorating full-course walking.

‘Seoul Fortress Path‘ put in a map

A guide map of Seoul Fortress which Jongno-gu Office made newly this time allows people to see at a glance distances between sections, required time, traffic information on each access points of the fortress and surrounding tourism guide. Also its translation in English, Chinese, Japanese, enables foreigners to walk ‘Seoul Fortress Path‘ comfortably merely with one sheet of the map.

A guide map of Seoul Fortress can be obtained in the city’s major tourist information centers and on each access points of the fortress, and its back page shows details of the Stamp Tour.

With indelible memory of childhood treasure-hunt game, how about exploring the old and secretive paths of Seoul Fortress.

Div. Stamp mark Stamping place Contact

In Heunginjimun(East Gate) Its control office 02- 731-0808

Ui Donuimun(West Gate) Security office, Kangbuk Samsung Medical Center 02- 2001-1112 Ye Sungryemun(South Gate) Its security office 02-3789-0132

Ji Sukjeongmun(North Gate) Malbawi Info desk 02-765-0297

Tourism Industry Division ☎02-731-1185(Lee Eun-jee)
Seoul Fortress has eight gates in total, consisting of Four Main Gates and Four Mini Gates. Four Main Gates are named after four virtues of Confucianism – In, Ui, Ye, Ji( meaning benevolence, righteousness, courtesy, wisdom respectively).

Changuimun(Mini North Gate)

Sukjeongmun(North Gate)

Malbawi Info Desk

Hyehwamun(Mini East Gate)

Heunginjimun(East Gate)

Sungryemun(South Gate)

Kangbuk Samsung Medical Center

Site of Donuimun(West Gate)

Seoul Fortress Guide Program

Let’s take a walk around the Fortress together.
As Jeju have ‘Olre Path’ and Mt. Jirisan ‘Dulre Path’,

So has Jongno [Seoul Fortress Path]!

Walking Tour Courses of Seoul Fortress
1st Course / Sukjeongmun(North Gate)

Main mountain of Seoul, Mt. Bugaksan: Changuimun-Hyehwamun

※Required time: About four hours
2nd Course / Heunginjimun(East Gate),

Left-side Mountain of Mt. Bugaksan, Mt. Naksan: Hyehwamun – Gwanghimun

※Required time: About four hours
3rd Course / Sungryemun(South Gate)

Inner mountain of Seoul, Mt. Namsan: Gwanghimun - Sungryemun

※Required time: About four and a half hours
4th Course / Donuimun(West Gate),

Right-side Mountain of Mt. Bugaksan: Sungryemun – Changuimun

※Required time: About four hours

Application period: Mon., October 18 – Weds., December 8, 2010

Event period: Mon., October 24 – Sun., December 12, 2010

Once per week on every Sunday(eight times in total)

Date Course

Sun., October 24 Changuimun-Hyehwamun

October 31 Hyehwamun – Gwanghimun

November 7 Gwanghimun - Sungryemun

November 14 Sungryemun – Changuimun

November 21 Changuimun-Hyehwamun

November 28 Hyehwamun – Gwanghimun

December 5 Gwanghimun - Sungryemun

December 12 Sungryemun – Changuimun
* Subject to cancellation on a rainy day

Guided by a Fortress guide team of Seoul KYC

Number of participants: 30 each time in order of application

Participation method: Online application via homepage of Jongno-gu(membership required)

Process: Online application ▶ Closing in order of application ▶ Issuing of receipt certificate▶

Participating in the tour


Special Products & Places: Seonbawi, Mt. Inwangsan

Renowned praying site

Seonbawi, Mt. Inwangsan

Written and photographed by Tourism Industry Department News Team
As if a Buddhist monk wore a robe,

Seonbawi(Seoul City Folk Material No. 4), which refers to two huge stones behind Guksadang Shrine, Inwangsa Temple, is said to have its name after Seon(meditation of a monk) as it appears as if a Buddhist monk wore a robe.

Seonbawi is 7-8m high, around 11m long and 3m wide with the appearance of two big stones shouldering each other and beneath it, an altar made of cement stands with about 10m length and 70-80cm height.
Seonbawi is famous as a place where Buddhist master Muhak Daesa, devoted a thousand days prayer when he found that the new country’s fortune would continue just 500 years at time of his exploring Seoul as a new capital of the Joseon Dynasty. Also when the founder King Taejo built the capital castle, there was a severe feud whether to place this rock in the capital or out of it between the teacher of the king Muhak Daesa and the credited politician Jeong Do-jeon.
Putting the decision on hold, King Taejo fell into a sleep, with an auspicious dream of snowing even in April. Waking up, the king looked at the place of their debate and found snow put inside melt down. Interpreting this as a divine revelation, the king put Seonbawi out of the capital and Muak Daesa sighed and said: “Now, we the Buddhist monks have fallen as to bear scholars’ pack of the books”. After the story, old castle of Seoul is said to have another nickname of Seolseong – castle of snow.

During the Japanese rule, Guksadang Shrine originally located at Mt. Namsan was moved next to Seonbawi, and since then Seonbawi has been closely related with shamanism. As Guksadang was a shrine with exorcism, they became an object of shamanism together.

Mt. Inwangsan

Address: San 2, Muak-dong, Jongno-gu, Seoul

Enquiry: 02-731-1458
Ansan Elementary School




Beombawi starting point


Hwanghakjeong starting point


Sajik-dong Community Service Center

Sajik Park

Dongnimmun Station

Daeshin High School

Cultural Event of the Month: Guide to cultural events from October through December

Jongno Culture

The 4th Royal Court & Noble Family Traditional Food Festival (10.16~10.17)

The 4th Royal Court & Noble Family Traditional Food Festival takes place in the areas of Unhyeongung Palace and Nagwon-dong, allowing people to experience the country’s various traditional food culture and to get a glimpse of the life of the nobility. The event includes showing of royal cuisine, table servings of the nobility and the king’s birthday; also various additional events are prepared such as royal procession, reproduction of Daejanggeum royal table(cultural event), making traditional foods(experiencing event), and other related events.

Health & Sanitation Division ☎02-731-1357
Main dishes- Goldongban, Gyuasang, Nanmyeon

Myeon Sinseonro, Eomandu, Pyeonsu

2010 D.FESTA “Daehangno is Theater” (10.8~11.7)

In this fall, “Daehangno is Theater” Festival takes place with various events including drama performances by 20 drama companies and street performances, seminars and flea markets. This event, which takes place for 31 days from October 8 through November 7, shows about 100 performances of drams by 20 teams at Daehangno Theater, Cheongwoon Art Theater, Erang Theater, Sangsang Art Hall, White and Arirang Theater. Also, a street performance festival is held at ten spots like Marronnier Park, Daehangno Art Theater in the Daehangno area, in which 45 teams of ordinary people and artists take part. The opening ceremony took place at TTL stage of Marronnier Park on October 8.

Culture Information Division ☎02-731-0414
Daemyeong Street Traditional Culture Festival 2010(10.16)

Daemyeong Street Traditional Culture Festival takes place at special stage of Daemyeong Street. The event includes occasion of the literary and military examination for Jeunggwangsi which was a special Gwageo(highest-level state examination) at time of national jubilance. Also there are various events showing multi-cultural performances together with a singing contest, producing a fruitful season of culture in Daehangno.

Culture Information Division ☎02-731-0414

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