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Effects of Cognitive Load and Game Involvement on Affective
Responses in Branded Entertainment
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International Journal of Gaming and Computer-Mediated Simulations · October 2019
DOI: 10.4018/IJGCMS.2019100103
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Ayşegül
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Istanbul Medeniyet Universitesi
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Tugce Ozansoy Çadırcı
Yildiz Technical University
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