An analysis of organizational communication theories and methods and a study of organizational culture and communication patterns. Includes practice in the analysis of organizational communication problems and an introduction to interventions and methods of communication training.
PRE305
Introduction to Journalism for Pr
This course examines contemporary issues related to the news paper industry and to print journalism and relationships between news production, journalism,media and society.The course aim is to show students interrelation between PR and Media organizations and duties of PR practitioners as media relations practitioners. At the end of the semester, students will understand the role of public relations in society as well as in various organizations.
PRE306
Media Planning
In this course you will explore the role of a media planner in advertising media agencies. In particular, you will examine the complexity in negotiating media investment, identifying dynamics between media buyers and sellers. Theories that underpin the development of media plans for multiple media will be a focus. You will develop the necessary skills and tools to investigate audiences’ media exposure and to evaluate media plans. You will also examine and use media applications that support strategic media decisions.
PRE307
Organisational Behaviour
Students examine the behaviour of individuals and how they interact with each other in different workplace organizations. Topics include an orientation to organizational behaviour; individual behaviour; individual and behavioural processes; team processes; organizational dynamics; and organizational processes.
PRE308
Consumer Behaviour
Students develop an appreciation for the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.
PRE309
Human Resources Management
This course examines the role of the human resource professional as a strategic partner in managing today?s organizations. Key functions such as recruitment, selection, development, appraisal, retention, compensation, and labor relations are examined. Implications of legal and global environments are appraised and current issues such as diversity training, sexual harassment policies, and rising benefit costs are analyzed. Best practices of employers of choice are considered.
PRE311
Marketing Management
This course provides an introduction to all aspects of marketing, including strategic marketing planning, marketing research, product planning and development, promotion planning, distribution and pricing. It provides an understanding of the theories of the marketing mix variables, and a practical application in the context of the marketing management cycle processes of research, planning, organization, implementation and control.
PRE401
Promotion Management
This is an advanced course in the field of Marketing which focuses on the role of promotion (a.k.a. Marketing Communications) efforts in our society and how they can be used by organizations to further their Marketing objectives. Emphasis will be on the practical application of learning gained in earlier courses, including the development of an Integrated Marketing Communications (IMC) campaign
PRE403
Pr Campaign
Public Relations Campaigns is a capstone course that introduces students to the process of campaign development, management, and evaluation using the principles and strategies of public relations and agency management. Recreating real-world professional settings, this course marks your transition from student to professional. The aim of this course is to help you master the elements of a strategic communication campaign through direct experience as a practitioner. The course is designed from a professional perspective and makes use of extensive reallife examples. You will be working with a real-world client, which implies I expect you to conduct yourself like professionals in your interaction with me, your teammates, and your client. This also means that you will be evaluated on the quality, creativity, and professionalism of your work product.
PRE404
Publicity
To initiate and improve relations with media; to write press releases and to arrange news briefs; to control publicity.The importance of opinion polls and promotion are also discussed regarding publicity.The students will be able to acquire expertise and professional skills in class room interactive discussions.The means of publicity such as campaign, promotional marketing, media planning will also be discussed.
PRE405
Advertsing Workshop
This course introduces students to product/service promotion and advertising. Students will gain a basic understanding of the components of an advertising agency; strategies, media choices, budgets, production analysis, proposals and presentations. Professional ethics will be addressed.
PRE406
Personal Selling
This course focuses on the theoretical and practical techniques used in selling goods and services in a business-to-business (b-to-b) environment. Emphasis is given to developing practical skills in presenting goods and services to prospective buyers. Attention is devoted to the art of persuasion as a life-skill and to the need to develop professional relationships in business. The importance of the sales professional in the business community and the need for ethical behaviour is emphasized. The overriding sales philosophy is relationship focused and the customer approach is consultative.
PRE408
Media Ethics
This course will combine practical and theoretical aspects of ethics, in the context of advertising, publicrelations, journalism and massmedia entertainment.The objective of this course is to discuss successes and failures of a wide variety of ethical dilemmas and their implications to the media and society.
PS111
General Physics I
Introduces classical mechanics. Space and time: straight-line kinematics; motion in a plane; forces and equilibrium; experimental basis of Newton's laws; particle dynamics; universal gravitation; collisions and conservation laws; work and potential energy; vibrational motion; conservative forces; inertial forces and non-inertial frames; central force motions; rigid bodies and rotational dynamics.
PS112
General Physics II
Introduction to electromagnetism and electrostatics: electric charge, Coulomb's Law, electric structure of matter, conductors and dielectrics. Gauss's Law, Concepts of electrostatic field and potential, electrostatic energy. Electric currents, magnetic fields and Ampere's law. Magnetic materials. Time-varying fields and Faraday's law of electromagnetic induction; magnetism and matter; basic electric circuits; AC circuits and resonance; Electromagnetic waves and Maxwell's equations. (Prerequisite: PS111)
PSY001
Internship
The major aim of these Internship is to give students a practical orientation in their field of interest. Observations and practice at various setting, such as psychiatric clinics and nursery schools. The students are required to participate in weekly discussion sessions with the supervising staff member of the department.
PSY101
Introduction to Psychology I
The purpose of this course is to introduce the student to the broad range of topics that are studied in the field of psychology. This course provides the student with a broad introduction to the field of psychology, one of the social sciences. Among the topics covered are gathering data on the causes and correlates of behavior, and key figures in psychology and their theories. This survey of psychology will acquaint the student with the major concepts and terminology of the discipline and give a better understanding of self and others. In the process students will hopefully gain some insight into what makes people think, feel, and behave the way that they do.
PSY102
Introduction to Psychology II
This course is a continuation of PSY 101 and will cover the following topics: human development, health psychology, personality, psychological assessment, psychological disorders and treatments, and social psychology. The major aim of this course will be to gain the knowledge of interpretation of the topics above in the light of major theoretical approaches in psychology as cognitive, psychodynamic, behaviourist and socio-cultural.
PSY103
Elemntary Mathematics
The main objective of the course is to provide the mathematical background needed for psychological and psychometrical research and analyses. On successful completion of this course, all students will have developed knowledge and understanding of:Rational numbers and their properties, Basic operations with numbers and algebraic expressions. Concept of linear and quadratic equations, inequalities, their solutions and related applications.
PSY104
English for Psychology
This course is designed for those who have no previous knowledge of APA Style®. This course will show students how to structure and format their work, recommends ways to reduce bias in language, identifies how to avoid charges of plagiarism, shows how to cite references in text, and provides selected reference examples.
PSY204
Biological Bases of Behavior
This course is a survey of basic topics relating to the biological bases of behaviour, including topics relating to the physiology of neuronal and synaptic transmission, neurochemistry, neuro-endocrinology and developmental neurobiology
PSY211
Research Design in Psychology
Introducing students to research articles/journals, theories and hypotheses, expeirmental research, quasi-experimental research, non-experimental research, using design decision trees, ethics, the research process, literature search, critical reading of the literature, and APA style and paper write-up.
PSY213
Critical Thinking
Objectives of the course will be to help the students :Develop confidence in assessing, reasoning and defending beliefs and values of others .Appreciate importance of approaching issues from different viewpoints and recognize complexity surrounding most controversial issues. Appreciate importance of critical thinking in public and private decision-making
PSY218
Statistics and Research Methods I
This course is designed to be an intensive investigation into statistical analyses commonly used in Psychology and other social-behavioral sciences. Psychology is a science. Science requires specific methods that tests, confirms, or disconfirms hypotheses that provide supporting evidence or no evidence to a theory. One of the main goals of this module is to develop your skills in psychology research.
PSY221
Developmental Psychology I
Developmental Psychology is one of the largest fields of psychology which explores the changes in human behaviour and development from conception to death in the light of biological, psychological and social influences. The aims of this course are to understand the main theoretical and practical themes of human development from conception to late childhood in the light of cultural and cross-cultural aspects.
PSY240
Clnical Psychology I
Contemporary practice of clinical psychology with emphasis on theories and techniques of behavioural assessment and the management of psychological disorder.
PSY251
Social Psychology I
A historical overview of theories, methods, and research topics in social psychology, Topics to be covered include social perception, social attitudes and attitude formation and change, interpersonal attraction, aggression, altruism, authority, stereotypes, gender roles and prejudice.
PSY284
Experimental Psychology
A course designed to acquaint students with be theories of learning and related research. Primary concerns of the course relate to classical and operant conditioning, reinforcement and reinforcement schedules, discrimination ad generalizationA presentation of the scientific method as applied experimentally to the problems of psychology. The course focuses on the logic, principles and practices of modern science and how it is applied to understanding the nature of reality. Successful completion of this course will prepare the student for graduate work and advanced experimental concepts and also enable at a minimum to become an informed consumer of science.
PSY301
Pre-Dissertation Elective
This course is a pre-requisite for PSY401. This course is designed to cover the basic processes involved in doing basic research for final dissertation during your senior year. You will initially select your topic of research, learn how to brainstorm, how to do a library search for empirical articles, how to fill out an ethics committee application, how to create a detailed outline, learn how to use specific editing features that will help you write your thesis, how to write a proposal, the difference between plagiarism and paraphrasing, how to fill out an advisor request form, understand the GAU dissertation / thesis writing guidelines & structure, apply APA format writing, organize APA references - primary & secondary sources, and create the general skeleton for the first 3 chapters of your dissertation.
PSY312
Ethics and History of Psychology
In this course the principles underlying the so-called moral behaviour in the application of psychology will be discussed ın the light of world wide valid rules and regulations and history of psychology.
PSY318
Statistics and Research Methods II
This course is designed to be an intensive investigation into statistical analyses commonly used in Psychology and other social-behavioral sciences. Topics include Factorial ANOVA,Hypotheses Testing,Repeated Measures, Multiple Regression, Trend Analysis, Non Parametric procedures, and the General Linear Model (GLM).Student will be exposed to various analytic philosophies. In addition, the course will be computer intensive (using SPSS).
PSY321
Cognitive Psychology
This course is designed to teach the basic tenants of cognitive psychology. Cognition is an area within psychology that describes how we acquire, store, transform, and use knowledge. In this course we will cover a brief history of how cognitive psychology developed, look at current issues in cognitive psychology, examine how we recognize visual and auditory stimuli, understand how we pay attention, investigate short-term and long-term memory, look at memory strategies and metacognition, and finally complete the semester with mental imagery, cognitive maps, and use of general knowledge.
PSY322
Developmental Psychology II
A continuation of PSY 221. Informing students about current research methods in developmental psychology and advancing knowledge about theoretical frameworks and trends in the field focusing on Developmental psychopathology , Middle and late adulthood, Psychology of aging: death and bereavement .
PSY331
Testing and Measurement
Basic principles in psychological testing and measurement will be covered in this course. Topics included in the course are test construction, reliability and validity indexes of tests, test standardisation. The course also emphasizes intelligence testing, aptitude testing, personality tests and inventories.
PSY337
Industrial and Organizational Psychology
The major aim of this course is to provide comprehensive understandings of what are the psychological processes and principles at working settings and how these are related to people's working habits and behaviors
