b. low market growth rates but high relative market shares.
c. low market growth rates and low relative market shares.
d. high market growth rates but low relative market shares.
e. medium market growth rates and medium relative market shares.
The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. “Stars” are SBUs that are classified as having
a. high market growth rates and high relative market shares.
b. low market growth rates but high relative market shares.
c. low market growth rates and low relative market shares.
d. high market growth rates but low relative market shares.
e. medium market growth rates and medium relative market shares.
Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.
