Principles of Marketing


a. gross income b. bonus income



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a. gross income

b. bonus income

c. profit

d. disposable income

e. discretionary income

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

a. gross income

b. bonus income

c. profit

d. disposable income

e. discretionary income

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for updated information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?


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