Principles of Marketing

a. limited problem solving

b. extended problem solving

c. routine problem solving

d. alternative problem solving

e. integrated problem solving

Three teenage girls spent an hour at a store trying on various outfits, looking at possible combinations, and asking each other, “How do you think this looks on me?” This situation is most closely related to which of the following situational influences?

a. purchase task

b. social surroundings

c. physical surroundings

d. temporal effects

e. antecedent states

 

Three teenage girls spent an hour at a store trying on various outfits, looking at possible combinations, and asking each other, “How do you think this looks on me?” This situation is most closely related to which of the following situational influences?

a. purchase task

b. social surroundings

c. physical surroundings

d. temporal effects

e. antecedent states

 

Which of the following represents an organizational buyer?

a. A local baker buys sugar at the grocery store to make cookies with his children at home.

b. A dentist buys a new LG SmartTV 55-inch 3D OLED HDTV for her office.

c. Mr. Langley hires a housecleaning service to clean his apartment.

d. The owner of a fried chicken restaurant hires a snow removal service to keep the parking lot clear.

e. The city mayor rents a tuxedo to wear to his daughter’s wedding.

 

Which of the following represents an organizational buyer?

a. A local baker buys sugar at the grocery store to make cookies with his children at home.

b. A dentist buys a new LG SmartTV 55-inch 3D OLED HDTV for her office.

c. Mr. Langley hires a housecleaning service to clean his apartment.

d. The owner of a fried chicken restaurant hires a snow removal service to keep the parking lot clear.

e. The city mayor rents a tuxedo to wear to his daughter’s wedding.

 

During late summer and early fall, there is a large demand for containers located in Asia that are used to ship consumer products from Asia to the United States in time for the holiday selling season. The demand for these containers is referred to as __________ demand.

a. unitized

b. derived

c. reseller

d. applied

e. implied

 

During late summer and early fall, there is a large demand for containers located in Asia that are used to ship consumer products from Asia to the United States in time for the holiday selling season. The demand for these containers is referred to as __________ demand.

a. unitized

b. derived

c. reseller

d. applied

e. implied

 

 

A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the time required for a decision is long, the buy class situation is MOST LIKELY a

a. standard buy.

b. straight rebuy.

c. conditional rebuy.

d. modified rebuy.

e. new buy.

 

 

A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the time required for a decision is long, the buy class situation is MOST LIKELY a

a. standard buy.

b. straight rebuy.

c. conditional rebuy.

d. modified rebuy.

e. new buy.