The Ministry of Education of Azerbaijan Republic unec sabah azerbaijan State Economic University

1.2.2.Service oriented marketing strategies.

Nowadays, the need for marketing strategies of service institutions has increased in terms of increasing competition and production. Many small service businesses have positive marketing strategies. The first reason for this is the realization of marketing strategies. Consider several strategies that are implemented in the service area:

1. 
   Service quality management strategy. Quality measurement, management and expression is a very difficult concept. However, in service marketing, the quality of the service is measured by the success and qualifications of the enterprise. In the concept of service quality, the service is determined by the consumer, not by the service vendor or manufacturer. The key point here is to offer consumers a product of the quality they want. Consumers often compare their expectations with the service provided to them⁸.
   

One of the most important differences that distinguishes a service business from its competitors is to offer a better quality service than its competitors. Some companies have found that the high quality factor brings them more benefits and benefits. This is because the expectations of customers about their service quality are confirmed or exceeded their expectations⁹.

2. 
   Efficiency management and differentiation strategy in services. In modern times, marketers who are resentful due to tense price competition have difficulty in differentiating their products from their competitors. The solution of intense price competition is to put forward different ideas. For example, marketers should be looking for features that make a business different from competitors' views. Service businesses can differentiate service delivery with more secure and skilled personnel, exceptional physical environment and better planned service process. Service businesses can also realize the differentiation strategy by using branding.
   

There are a number of ways in which efficiency increases in service businesses, which are known as a strategy for improving efficiency or efficiency. They achieve this through the way in which the service department creates the environment for the personal development of the personnel and the teaching. As a result, employees are more productive without paying more.