The Ministry of Education of Azerbaijan Republic unec sabah azerbaijan State Economic University

2.2.Customer satisfaction in service marketing.

Customers are a vital mass for businesses. It is therefore considered to be the primary objective of businesses to be satisfied by customers. It is not possible to copy customer satisfaction in the market where all strategies are easily copied in a tense competition environment. Therefore, marketers pay special attention to ensuring customer satisfaction. Five theories are used to determine customer satisfaction in marketing, namely "Assimilation-Contrast Theory", "Contrast Theory", "Dissonance Theory", "Negative Theory", and "Hypothesis Testing Theory".

Internal customer and external customer. Clients are sought in two gatherings, both interior and outside. As to fulfillment, we will look at progressively remote clients. When all is said in done, clients profiting by the administrations given by the administration association are incorporated into the outside clients, and the representatives working in the venture are incorporated into the inner clients' class.

Internal customer satisfaction. So as to fulfill outside clients, we should initially fulfill inside clients. What do internal customers want from an organization?¹³

1. 
   Competitive fee
   
2. 
   Appropriate business environment
   
3. 
   Understanding the specific needs of the company
   
4. 
   Social status
   
5. 
   Consideration of ideas, etc.
   

It should pay more attention to all employees of the enterprise, especially its employees who are directly in contact with the customer, and must satisfy them. Because an unsatisfied worker cannot fully satisfy the external customer.

One of the biggest problems encountered in the service area is to find experienced and trained employees. The number of higher education institutions in these areas is quite small. If there are not enough trained and experienced employees, the operation tries to comply with other employees with compulsory labor, but in parallel, the efficiency of the work falls.

In the business, jobs are divided on the basis of the principle of division of labor. The work divided by business discretion requires the original. So much so that each worker carries out his share of work and directs him to the other responsible worker. If the other worker is satisfied with the work of the previous worker, and the chain is satisfied by all employees throughout the process, the process will be successful. As can be seen here, a job is transmitted to the other worker during the process. In other words, each worker who accepts the information during the activity period plays the role of customer and is defined as internal customer.