Annual Research Institutes Reports

The Centre for Advances in Marketing concentrates on streams of research into branding (particularly SME and financial services), cross-cultural marketing and marketing communications as well as encouraging collaborative and interdisciplinary research, for example pedagogy. The research undertaken by researchers publishing at national and international level provides a platform for practitioner engagement in these streams. The Centre also supports doctoral research with a growing cohort of research students engaged in high level enquiry.

1. Research Output

Publications

Books, book chapters

1. 
   Case Study Research Methods for Business, Sage Publications, in press
   
2. 
   Croft, Robin, The veneration of relics at Glastonbury Abbey in the middle ages, chapter in Spirituality and Consumption (eds. Diego Rinallo, Linda Scott, Pauline Maclaran) forthcoming 2012, Routledge
   

Journal articles

1. 
   Farquhar, JD. (2011), Branding in financial services: a stakeholder perspective”, Journal of Strategic Marketing, 19, 1, 43-56.
   
2. 
   Kubacki, Krzysztof and Robin Croft (2011), Markets, Music and all that Jazz, European Journal of Marketing, Vol. 45 Iss: 5, pp.805 - 821, ISSN: 0309-0566
   
3. 
   Palazzo, M. (2011) Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses, Journal of Brand Management
   
4. 
   Takhar, A., Maclaren, P., Stevens, L. (2011) The influence of Bollywood films in retaining aspects of the Sikh Identity in the UK, Journal of Macromarketing
   
5. 
   Takhar, A., Chitakunye, D., (2011) Rich descriptions: evoking informant self-reflexivity in marketing and consumer research
   
6. 
   Takhar, A., Consuming Bollywood: Young Sikhs Social Comparisons with Heroes and
   
7. 
   Heroines in Indian Films, Journal of Marketing Management , 2010
   
8. 
   Roomi, M., (2011) Entrepreneurial Capital, Social Values and Cultural Traditions: Growth of Women-Owned Enterprises in Pakistan, International Small Business Journal, 29(6), ISSN 0266-2426.
   
9. 
   Roomi, M., Pegram, H., (2011) Entrepreneurial Leadership: What is it and How it should be Taught? International Review of Entrepreneurship.
   
10. 
    Roomi, M.A. (2011). Gender and Work Life Balance: A phenomenological Study of Women Entrepreneurs in Pakistan. Journal of Small Business and Enterprise Development, 18 (4). (With Rehman, S.)
    
11. 
    Roomi, M.A. (2010). Accounting for the development of human capital in manufacturing organizations: A study of the Pakistani textile sector. Journal of Human Resource Costing & Accounting, 14 (3), 178-195. (With Chaudhry, N. I.)
    

Case studies

1. 
   Roomi, M. A. (2011). What Went Wrong? Implementation of MIS at an Academic Institution, Cranfield, UK. Case Study - Ref 311-173-1
   
2. 
   Roomi, M. A. (2011).  What Went Wrong? Implementation of MIS at an Academic Institution, Cranfield, UK. Teaching Note - Ref 311-173-8
   
3. 
   Roomi, M. A. (2011). Pak Star Automobile Limited, Cranfield, UK. Case Study - Ref 411-063-1
   
4. 
   Roomi, M. A. (2011). Pak Star Automobile Limited, Cranfield, UK. Teaching Note - Ref 411-063-8
   
5. 
   Roomi, M. A. (2011). The Sozo Effect. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-038-1
   
6. 
   Roomi, M. A. (2011). The Sozo Effect. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 811-038-8
   
7. 
   Roomi, M. A. (2011). Breaking Grounds through Innovative Strategies: An Entrepreneurial Feat. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-021-1
   
8. 
   Roomi, M. A. (2011). Breaking Grounds through Innovative Strategies: An Entrepreneurial Feat. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 811-021-8
   
9. 
   Roomi, M. A. (2011). Knocking Doors for Creating New Ventures. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-020-1
   
10. 
    Roomi, M. A. (2011). Knocking Doors for Creating New Ventures. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 811-020-8
    
11. 
    Roomi, M. A. (2011). The Way Forward: A Management Dilemma. European Case Clearing House, Cranfield, UK. Case Study - Ref 411-023-1
    
12. 
    Roomi, M. A. (2011). The Way Forward: A Management Dilemma. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 411-023-8
    
13. 
    Roomi, M. A. (2010). From Rags to Riches. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-058-1
    
14. 
    Roomi, M. A. (2010). From Rags to Riches. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 810-058-8
    
15. 
    Roomi, M. A. (2010). Defining Prospects. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-054-1
    
16. 
    Roomi, M. A. (2010). Defining Prospects. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 810-054-8
    

Journal editorship

1. 
   Farquhar, J., International Journal of Bank Marketing, vol 30.
   

Conference papers

2. 
   Danbury, A., The Impact of Affective Involvement on Comprehension and Likeability of Print Advertisements, ICORIA conference, Berlin, June 2011
   
3. 
   Deigh, L., CSR & Micro-finance Institutions in sub-saharan Africa, Academy of Marketing, July 2011.
   
4. 
   Dean, Dianne and Robin Croft, Big Society: Mission in Politics or Mission Impossible Fiona Walkley, Academy of Marketing Conference 2011, Liverpool University
   
5. 
   Croft, Robin and Heather Skinner, Harry, England and St George: Ambivalent brand actors on a national stage,  CHARM conference, New York, May 2011
   
6. 
   Croft, Robin and Simon Thomas, Penrhys and the pilgrimage experience, in review for Tourist Experience: Meanings, Motivations & Behaviour Conference, University of Central Lancashire, April 2011
   
7. 
   Croft, Robin and Dianne Dean, The real campaign was elsewhere: An exploratory study of the use of Twitter in the UK General Election 2010, Academy of Marketing political marketing symposium, University of Chester, October 2010
   
8. 
   Dean, Dianne and Robin Croft, Twitter adoption in the European election campaign: a missed opportunity?  6th Political Marketing Conference 2010, Thessaloniki, April 2010 
   
9. 
   Croft, Robin and Dianne Dean, You say yes, I say no: a study of the use of social media in the Welsh referendum, 2011, Academy of Marketing Annual Conference, Liverpool, July 2011
   
10. 
    Croft, Robin and Krzysztof Kubacki, Right here, right now: an exploratory study of the use of social media by jazz festivals, Academy of Marketing Annual Conference, Liverpool, July 2011
    
11. 
    Robin Croft, All chasing pirates: an update on the music industry, Arts Marketing special colloquium, University of Hertfordshire, May 2011
    
12. 
    Czarnecka, B., (2011) Advertising effectiveness amongst older consumers of Europe. In Proceedings, 10^th EAA International Conference on Research in Advertising, 23-25 June, 2011, Berlin, Germany.
    
13. 
    Czarnecka, B. (2010) Polish plumber’s wife in England: changes in attitudes of Polish women towards British culture. 16 December, 2010, Global transformations: culture, economy, politics Conference, Jagiellonian University, Cracow, Poland
    

2. Research Impact

Current funded project

• 
  “Development and test of a modular ECVET system in the field of professional further training (M-ECVET-S)”. European Commission Lifelong Learning Programme (LLP), Leonardo Da Vinci sub-programme. Neville Hunt and Yanqing Duan.
  

Bidding Activity

Details on bidding activities are provided in BMRI summary table.

3. Research Environment