E sccr/21/2 Original: English date: August , 2010 Standing Committee on Copyright and Related Rights Twenty First Session Geneva, November to 12, 2010

Table 1: Summary of Economic Losses in Different Situations

		Effect on Marginal Costs		Effect on Average Costs		Effect on Demand	Effect on Revenue
Within the Intended Market of the Signal
Unauthorized signal reception	Free-to-Air: None Paid: None		Free-to-Air: None Paid: May increase average cost if receivers are able and willing to pay		Free-to-Air: None on consumer demand May increase or decrease demand for advertising depending on whether ad service fees change based on increased or decreased viewership and whether ads are removed or replaced Paid: Possible loss  to the extent that receivers are able and willing to pay  if users stop subscribing and shift to viewing broadcasts that are received without authorization			Free-to-Air: May increase or decrease advertising income depending on whether ad service fees change based on increased or decreased viewership and whether ads are removed or replaced Paid: Possible loss  to the extent that receivers are able and willing to pay  if another operator who is able and willing to pay decides not to buy or pay as much for the rights because of unauthorized reception in the intended market  if users stop subscribing and shift to unauthorized signals