1-Dissemination plan
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- Table 2 Tentative target audiences
| 2Targets
In this Section the focus is on the possible targets. The basic question here is: who does FI-C3 action matter to? The FI-C3 dissemination plan will not only promote and publish the FI-PPP Phase 3 calls, but also the project outcomes; it will stimulate linkages and cooperation among target domains (Smart Territories, Media & Content, Care & Well-being) and with other related sectors, creating a platform that will foster creativity, social impact and economic growth. At regional level, the main role for each partner will be to identify and involve their regional stakeholders in the project activities and to ensure their participation throughout the FI-C3 project. The outputs of dissemination will focus on promoting the calls all over the EU, create awareness about FI-PPP Phase 3 and FI-C3 project, inform about the selected projects, communicating the project results to a wider range of key target audiences, from national and regional authorities and business stakeholders to the European SMEs and individual entrepreneurs. The different targeted audiences in each region in order to reach maximum impact and efficiency will include SMEs and individual entrepreneurs, local authorities, citizens and final users, clusters and networks, researchers and universities, private financing (venture capital, business angels), policy makers (European, national, regional) and opinion leaders and other stakeholders. SMEs and entrepreneurs are all prime targets of FI-C3 project. But, since reaching entrepreneurs is also our aim, several targets may be taken into consideration:
Private and publicly-owned companies belonging to the three FI-C3 domains (Smart Territories, Media&Content, Care & Wellbeing) interested in developing new products or services within the FI-WARE environment.
In particular, those regional government institutions directly involved in promoting entrepreneurship, research and development and growing economy issues, (not limited to the participants regions but reaching the whole European Union).
Universities, research institutions and business schools are a source of entrepreneurs and SMEs that would be interested in take part in the FI-C3 accelerator.
FI-C3’s underlying goal is to generate new business using FIWARE technology. This implies an equal responsibility to reach the public at large, using all available means. In order to further specify the indicated audiences and include all target groups, each of the 4 regions involved in FI-C3 have specified a preliminary list of subsectors and niche groups. These tentative audiences are listed in Table 2 and will be complemented with other locations in Europe throughout the project dissemination activities detailed in Section 3 Actions and performances indicators.
Table 2 Tentative target audiences Once the target audiences have been properly identified, attention is turned to the dissemination tools and materials. This is done in the next chapter. 3Actions and performances indicators This section provides a list of the various dissemination channels the FI-C3 project will make use to reach the strategic objectives listed in section 2 and the audiences considered in the previous point. The dissemination tools and materials are differentiated into internal and external (see Figure 1.). To evaluate the impact of the dissemination activities and ensure the highest visibility and engagement in both project activities and outcomes at all times, each dissemination activity will be evaluated accordingly to specific performance indicators. To this end, project partners will report their communication activities periodically to the lead partner of WP6 (MAC)1 in order to allow the timely adaptation of possible corrective measures (see annex for reporting templates).
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