A project report submitted as a part of the requirements for the degree of master of business administration

Campaign Execution:

The campaign showcases 25 highlights of the brand over the span of 25 years

Through this we can celebrate the brand philosophy, achievements, consumer satisfaction etc.

It will communicate the brand effectively in all verticals and will educate the TG about the brand

The series will reflect the journey of the brand under the hashtag #SilverCelebrations

The series will showcase the highlights of the brand such as

• 
  Customer Testimonials
  
• 
  Awards and achievements
  
• 
  CSR Activities
  
• 
  Project
  

Important events & milestones

#HappinessWithSpenta / #CelebrateWithSpenta- Contest

Objective:
To gain engagement from our TG and to build positive sentiment about the brand.
The contest posts will bear spenta branding and theme colour to helping for brand recall.

Execution:

• 
  The audience will post selfies in comments below the post
  
• 
  The selfies must have people in yellow colored apparels
  
• 
  They must use the #CelebrateWithSpenta and tag their friends
  
• 
  25 lucky winners will win gift vouchers
  
• 
  Ask participants to tag friends to improve chance of winning