A project report submitted as a part of the requirements for the degree of master of business administration

Which quality of your mother makes her a #MomInAMillion?

So we have come up with this engagement series which can convey a series of messages around Mother’s Day to our TG and builds a good sentiment around the Brand And its Project.

1. 
   Objectives
   

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  Brand engagement
  

Improving actions in form of Likes/Shares/Comments/ Tagging to amplify the brand voice.

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  Maximise Reach
  

Post promotions/Sponsored posts will give the initial post reach better momentum to work via an organic volume to reach a wider audience/ TG

• 
  Improve Sentiment
  

Create a positive brand sentiment and throw Positive light on our brand “Yashada Realty Group”

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  Generate Recall
  

Support lead generation activities, as engagement on facebook will deliver higher CTR’s during lead generation campaigns as digital brand recall