Focus on communication

Marketing Director Production Manager Personnel Manager Financial Director

Overseas Sales Market Research Recruitment Officer Welfare Officer

Manager Manager U.K. Sales Training Officer

Manager

A Line B Line C Line Chief Cost Computer Wages Budget Chief

Manager Manager Manager Engineer Accountant Manager Officer Officer Accountant
The Department for Information and Public Relations (DIPR):

Chief of DIPR

Deputy Chief of DIPR

The Department for Co-ordination of

Communication and Public Relations

The Department for Press and Public

Information

Head of Department

Head of Department

Spokesman

Office for Analysis

And Communication

Planning

Press Office

Administrative- Secretariate Office

Office for Relations with

Public Administration and

Civil Society

Office for International

Information

Data Processing

Office

Office for

Communication Evaluation

and

Mass Media Communication

Office for

Syntheses

and

Information

4. 
   Vocabulary Practice
   

D1. Do the following exercises, paying attention to the way in which you express things. Try to write as refined and elegant as you can. Use as many phrasal verbs as you know, matching them in the suitable contexts.

1. 
   Ask questions to receive the following answers. Say in which situation you could have these samples of dialogues.
   

I imagine it was difficult to get used to it.

It was very stupid of me to lose your hat.

He believes that you’ve just stepped on his toe.

They say you’ve spoken ill of her.

They confessed that they had never seen a dressing table.

2. 
   Show your agreement or disagreement with the following statements. Explain your choice in brief essays. Develop your answers in longer compositions, giving examples from the real, concrete life for each situation.
   

He had always had an odd fancy for clocks.

I believe in ghosts.

The worst things in the world are the gnats and the weeds.

Ben Johnson was not only a very good cook but also a skillful musician.

I would rather be a barber than a writer.

D2. Choose the word or phrase that best keeps the meaning of the original sentence if it is substituted for the underlined word or phrase:

1. 
   Flamingos were about to have died out until laws were passed to protect them.
   

1. 
   become confined
   
2. 
   become extinct
   
3. 
   become infected
   
4. 
   become deformed
   

2. 
   Caves are often formed by selective wearing away of cliffs by the sea.
   

1. 
   erosion
   
2. 
   evasion
   
3. 
   extension
   
4. 
   eradication
   

3. 
   All drinks that include saccharin must be marked with a warning label because saccharin may cause cancer.
   

1. 
   packages
   
2. 
   medications
   
3. 
   beverages
   
4. 
   desserts
   

4. 
   Like snakes, many insects grow up by throwing away their skin several times.
   

1. 
   digesting
   
2. 
   stretching
   
3. 
   discarding
   
4. 
   mending
   

5. 
   A chance sample can often provide information about a larger population.
   

1. 
   prudent
   
2. 
   genuine
   
3. 
   random
   
4. 
   modified
   

D3. Translate the following text and then answer the questions:
The nuclear family, consisting of a mother, father and their children may be more an American ideal than an American reality. Of course, the so-called traditional American family was always more varied than we had been led to believe, reflecting the very different racial, ethnic, class and religious customs among different American groups.

The most recent government statistics reveal that only about one third of all current American families fit the traditional mold and another third consists of married couples who either have no children or have none still living at home. Of the final one third, about 20% of the total number of American households are single people, usually women over 65 years of age. A small percentage, about 3% of the total, consists of unmarried people who choose to live together; and the rest, about 7 %, are single, usually divorced parents with at least one child. Today, these varied family types are typical and therefore normal. Apparently, many Americans are achieving supportive relationships in family forms other than the traditional one.

Questions:
With what topic is the passage mainly concerned?

What does the author imply about the American family?

How many single people were identified in the survey?

Who generally constitutes a one person household?

D4. Translate the following sentences, using the verbs to breed, to grow, to increase, to raise, to rear:

1. 
   L-au crescut cu greu, erau foarte săraci în tinereţe.
   
2. 
   E un tip bine crescut, distins şi politicos.
   
3. 
   Hai să-l vizităm, e un cunoscut crescător de câini.
   
4. 
   Întotdeauna i-am admirat pentru felul cum şi-au crescut copiii.
   
5. 
   Au rase selecţionate, se ocupă de mult de creşterea cailor.
   
6. 
   Turiştii s-au prezentat la biroul lor în număr crescând.
   
7. 
   De ce nu încerci să creşti ceva în grădina aceea enormă?
   
8. 
   Trebuie să creştem cantitatea de mărfuri livrate firmei lor.
   
9. 
   Cresc animale din tată în fiu.
   
10. 
    Vânzările din luna aceasta au crescut simţitor.
    

Remember the following phrases:
to breed dogs/horses/sheep; an ill-bred/well-bred man; to grow corn/vegetables; to grow in bulk/quantity; to grow in wisdom; to increase development/intensity/production/power; to raise cattle/a family/salary/prices; to rear chicken/pigs/children.
XI. THE IMAGE OF THE POLITICIAN

1. 
   Memos, reports, newsreleases.
   

The internal and external communication of an organisation are vital for its functioning, that is why we should know certain rules of conceiving the written messages in several standard forms.
A1. The internal information. Memoranda.

Read the following text and comment upon the utility of such documents. Remember the rules of conceiving a memorandum.
A memorandum might be described as an internal note (or letter) circulating within an organisation. Quite often the memorandum will be handwritten. Each organisation will have its own design for memoranda (the plural for memorandum), but a typical format is shown below.

Alpha Engineering Co Ltd Memorandum To Graham Dolby From Peter Robinson Chief Safety Officer Personnel Manager 25^th Sept. 199_ Subject: Accident to Julia Styles I have been asked to prepare a report for the Managing Director and need to know what instructions there are for welders changing gas canisters. There seem to be conflict accounts of what actually happened. Can you see me before Thursday if possible? Please, give my secretary a ring to fix a mutually convenient time.