Article in International Journal of Gaming and Computer-Mediated Simulations · October 019 doi: 10. 4018/ijgcms. 2019100103 citations reads 105 authors: Some of the authors of this publication are also working on these related projects



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https://www.researchgate.net/publication/340241372

Effects of Cognitive Load and Game Involvement on Affective

Responses in Branded Entertainment



Article

  

in

  

International Journal of Gaming and Computer-Mediated Simulations · October 2019



DOI: 10.4018/IJGCMS.2019100103

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Ayşegül Güngör

Istanbul Medeniyet Universitesi



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Tugce Ozansoy Çadırcı

Yildiz Technical University



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DOI: 10.4018/IJGCMS.2019100103


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