English as a business language



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MT - 022, TIT - 123, TIT - 223 LECTURES - 1

Questions:

  1. Do you like visiting exhibitions? Why? Why not?

  2. What type of exhibitions do you know?

  3. What did you see in the main gate?

  4. Where did you enter then? What books were displayed there?

  5. What is the meaning of the idiom “selling like hot cakes”?

  6. What kind of clay models were there in the exhibition?

  7. What countries did participate in this exhibition?

  8. What did they display?



Word file:

Exhibition – sərgi


Impressive – təsir bağışlayan, təsirli
Display – nümayiş etdirmək, göstərmək; nümayiş
Clay – gil
Huge – nəhəng
Statue – heykəl
Volume – həcm, tutum
Crowd – izdiham
Pitcher – küpə
Kettle – çaydan
Continue – davam etmək
Visitor – ziyarətçi
An international scale – beynəlxalq miqyasda
At the doctor’s

Is there anything more important than health? I don’t think so. “Health is the greatest wealth,” wise people say. You can’t be good at your studies or work well when you are ill.


If you have a headache, heartache, toothache, backache, earache or bad pain in the stomach, if you complain of a sore throat or a bad cough, if you run a high temperature and have a bad cold in your head, or if you suffer from a high or low blood pressure, I think you should consult a doctor.
The doctor will examine your throat, feel your pulse, test your blood pressure, take your temperature, sound your heart and lungs, test your eyes, check your teeth or have your chest X-rayed. After that he will prescribe some treatment, pills, tablets or some other medicine which you can buy at the chemist’s. He will recommend you to stay in bed for some time, because there might be serious complications. The only thing you have to do is to follow his recommendations.

Speaking about doctors’ recommendations, I would like to tell you a story.


An old gentleman came to see a doctor. The man was very ill.
He complained of weakness, insomnia, memory loss and serious problems with his heart, lungs and liver.
The doctor examined the patient and said that no medicine could cure his disease.
Do you want to know what the doctor’s advice was?
First of all, he told his patient to go to a quiet place for a month and have a good rest. He also advised him to eat more roast beef, drink two glasses of red wine every day and take long walks. In other words, the doctor recommended to follow the rule: “Eat at pleasure, drink with measure, and enjoy life as it is.” The doctor also said that if the man wanted to be well again, he shouldn’t smoke more than one cigarette a day.
A month later the gentleman came into the doctor’s office. He looked cheerful and healthy. He thanked the doctor and said that he was now a different man. He was very well again. He said that he had followed all the doctor’s recommendations.
“But you know, doctor,” he said, “it’s not easy to begin smoking at my age.”


Word file:
Health – sağlamlıq
Healthy – sağlam
Ache – ağrı
Headache – baş ağrısı
Toothache – diş ağrısı
Stomach – mədə, qarın
Sore throat –boğaz ağrısı
Cough – öskürək
Blood pressure – qan təzyiqi
Suffer from – əziyyət çəkmək
Pulse – nəbz
X – ray – rentgen
Treat, cure, heal – müalicə etmək, sağaltmaq
Treatment – müalicə
Illness, disease – xəstəlik
Weakness – zəiflik
Insomnia – yuxusuzluq
Memory loss – yaddaş itkisi
Lung – ağciyər
Liver – qaraciyər
Patient – xəstə
Medicine – 1. Tibb; 2. Dərman
Pill – dərman, həb
Painkiller – ağrıkəsici


Questions:
1. The doctor recommended his patient to follow the rule: “Eat at pleasure, drink with measure, and enjoy life as it is.” What do you think about this piece of advice?
2. When were you last ill? What did you complain of?
3. What treatment did the doctor prescribe?
4. How long did it take you to get well?
5. Why do the doctors recommend their patients to stay in bed for some time?
6. What do you usually do for a headache?
7. What infectious diseases do you know’?
8. Have you ever had X-rayed?
9. What symptoms of flu do you know?
10. How often do you go to the dentist to check your teeth?
11. What must one do to keep in good health?
12. When does one go to see a doctor?
13. Where do we get the medicine which the doctor prescribes?
14. How long does it usually take you to recover from cold?
15. Have you ever been operated on? Was it serious?
16. Do you agree with the saying “Health is the greatest wealth”?
Telephoning

Learning how to communicate well on the telephone is one of the top priorities for many people who need to use English at work. Learning the common phrases that are used on the telephone helps us to know what to expect. Telephoning requires special skills as there are a number of difficulties that arise when telephoning that are specific to telephoning. The first and foremost difficulty is not being able to see the person you are communicating with. This lack of visual communication often makes people, who can communicate quite successfully in other situations, nervous and thereby hinders their communicative abilities.


English business telephone talks are clearly structured and strongly intended. According to their intentions or purposes they can be easily classified into the following general groups: giving information, requesting information, confirming information, making arrangements, persuading the called party, negotiating and complaining.
The typical structure of business telephone talks presumes the following phases:

  • opening phase – greeting and identification;

  • main phase – reason for calling and topic of conversation;

  • closing phase – acknowledgement and parting.

The most efficient companies consider the telephone as an important part of their image. Selling by phone is an obvious area but everyone should know how to use the phone effectively, how to give a good impression of the company, how to maintain and build a good relationship with clients, especially with clients you have never met.
The most obvious thing is to plan your telephone call; know the name of a person whom you want to speak to, and what you want to say.
Make desk preparation: paper, pen, relevant documentation, computer files.
Write down in advance what you want to say in English.
List the questions you need to ask.
Check recent correspondence, know the situation.
Have a list of the most frequently used phrases next to the phone.
Remember: If you are not prepared it sounds unprofessional and wastes a lot of time too.
In the case if you are called, keep a list of phrases that can help you to control the conversation.
The techniques of telephoning are very much the same in all countries. Only remember your good telephone man­ners.
– When talking on the telephone - speak clearly. Do not shout and take your cigarette out of your mouth.
– Make sure that your conversation with a busy person is as brief as possible.
– When you get a wrong number don’t ask: “What number is this?” It is a good manner to ask: “Is this two -three -four -five -six?” If not – apologize. If a wrong number call comes through don’t lose your temper. Simply say: “Sorry, wrong number” – and hang up.
– Always identify yourself when making a call, es­pecially if you are calling on business.
– If you have a visitor do not carry on a long chat your visitor tries hard to avoid listening to your conversa­tion. The best thing to do is to say you are busy at the moment and ... “May I call you back in a little while?” But don’t forget to do so.
Questions:

  1. What is one of the top priorities for many people who need to use English at work?

  2. What is the first difficulty that people face during telephoning?

  3. What does happen during this lack of visual communication?

  4. How are English business phone talks structured and intended?

  5. Who can classify phone talks according to their intentions or purposes?

  6. What are the phases of business telephone talks?

  7. What is an opening phase? Main phase? Closing phase?

  8. How can we plan our telephone call?

  9. What can you say about the techniques of telephoning?



New words:
Phrase – fraza, ifadə
Expect – gözləmək
Require – tələb etmək
Lack – çatışmazlıq
Clear – aydın, açıq, təmiz
Negotiation, talks – danışıqlar
Phase – mərhələ
Greeting – salamlama
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